What's Inside

How are consumers across the US shopping for online groceries? This infographic presents highlights from our sixth annual US online grocery survey, in which we delve into the purchasing patterns of online grocery shoppers, including their product choices, preferred retailers and fulfillment preferences.​

In this infographic, we focus on insights that answer two key questions:

1. Is e-commerce a popular channel for grocery shopping?
2. Which retailers are attracting online grocery shoppers?

Data in this infographic, based on proprietary survey findings, include:

• The proportion of respondents who purchased groceries online in the 12 months before our surveys in 2018–2023, as well as the proportion who planned to purchase groceries online in the 12 months following our surveys
• The proportion of grocery shopping consumers complete online for 2021, 2022 and 2023
• Retailers from which online grocery shoppers have purchased groceries from in the 12 months prior to our surveys in 2021, 2022 and 2023

Companies mentioned in this report are: Amazon, Costco, Target and Walmart

Other relevant research: 

• Read the full report for our complete survey analysis of the US online grocery market.
• E-Commerce Outlook: US Grocery—Inflation Triggers Slowdown in Growth
• How US Consumers Are Shopping for Groceries: Analyzing Traffic, Ticket, E-Commerce and Private Label