China Consumer Tracker: Multiple Categories Shift Toward E-Commerce, Away from In-Store Purchasing

What's Inside

The Coresight Research weekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our survey conducted on April 24, 2023.

Data in this research report are:

• Avoidance of public places, by type of public place—latest data and one-and four-week PPT changes
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the last two weeks
• Expectations for economic conditions and personal finances in the next 12 months
• A timeline of selected Covid-19 policy changes in China

Other relevant research:

• Read the full series of China Consumer Tracker reports
• Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar
• Retail 2023: 10 Trends in China E-Commerce