What's Inside

We discuss the growth and competitive landscape of DNVBs (digitally native vertical brands, also sometimes called direct-to-consumer, or DTC, brands) in the US beauty market—including trends that brands are leveraging to better serve this market and capitalize on its opportunities.

Data in this report include:

• DNVBs—total sales in the US beauty market, and year-over-year growth, 2019–2027E
• DNVBs’ share of the total US beauty market, 2019–2027E
• Gross margins of selected beauty brands in their most recent fiscal years
• Most recent round of funding by selected US DNVBs in beauty

Companies mentioned in this report include: Beauty Pie, Charlotte Tilbury, Drunk Elephant, e.l.f. Beauty, Estée Lauder, Fenty Beauty, Hero Cosmetics, Huda Beauty, L’Oréal, Madison Reed, Trinny London, True Botanicals, Tula

Other relevant research:

• Market Outlook: US Beauty Retailing—Clean Beauty and Premiumization Drive Growth
• Our Inclusive Beauty series covers product offerings to serve a wider range of customers, including older people, male consumers and customers of different ethnicities.
• Retail-Tech Landscape: Digitally Native Vertical Brands (DNVBs)
• The Coresight Research Digitally Native Vertical Brands (DNVB) Databank provides details of US consumer-goods brands that have established themselves selling products digitally.