Insight Report 11 minutes PremiumDigitally Native Vertical Brands in the US Beauty Market: Unique Brand Positioning and Expanded Partnerships Fuel Growth Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research March 1, 2023 What's InsideWe discuss the growth and competitive landscape of DNVBs (digitally native vertical brands, also sometimes called direct-to-consumer, or DTC, brands) in the US beauty market—including trends that brands are leveraging to better serve this market and capitalize on its opportunities. Data in this report include: DNVBs—total sales in the US beauty market, and year-over-year growth, 2019–2027E DNVBs’ share of the total US beauty market, 2019–2027E Gross margins of selected beauty brands in their most recent fiscal years Most recent round of funding by selected US DNVBs in beauty Companies mentioned in this report include: Beauty Pie, Charlotte Tilbury, Drunk Elephant, e.l.f. Beauty, Estée Lauder, Fenty Beauty, Hero Cosmetics, Huda Beauty, L’Oréal, Madison Reed, Trinny London, True Botanicals, Tula Other relevant research: Market Outlook: US Beauty Retailing—Clean Beauty and Premiumization Drive Growth Our Inclusive Beauty series covers product offerings to serve a wider range of customers, including older people, male consumers and customers of different ethnicities. Retail-Tech Landscape: Digitally Native Vertical Brands (DNVBs) The Coresight Research Digitally Native Vertical Brands (DNVB) Databank provides details of US consumer-goods brands that have established themselves selling products digitally. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2024, Week 33: LL Flooring To Shutter Nearly 100 Stores Following Bankruptcy FilingUS Consumer Tracker Extra: Working from Home, Returning to Stores and the Complex 2023 ConsumerEarnings Insights 4Q23, Week 4: Gildan Activewear, Sprouts Farmers Market and Walmart See Strong Sales Growth; The Home Depot Sees a DeclineNovember 2023 US Retail Traffic and In-Store Metrics: Black Friday Boosts Traffic and Sales