What's Inside

As part of our Livestreaming in the West series, we delve into current trends and future opportunities in livestreaming e-commerce in beauty, leveraging proprietary survey data and notable examples from major beauty brands and retailers.

Key topics in this report include the metaverse, gamification and festivalization.

Data in this report are:

• Beauty brands and retailers whose livestream sessions US livestream viewers have watched in the past three months
• Types of host used by beauty companies n their livestream shopping events
• Emerging channels/technologies in which beauty companies will invest over the next 12 months

Companies mentioned in this report include: Aveda, Beekman 1802, Benefit Cosmetics, Charlotte Tilbury, Coty, Douglas, The Estée Lauder Companies, L’Oréal Group, Target, Walmart, YouTube

Other relevant research:

• Livestreaming in Western Markets: A Primer
• Think Tank: Livestreaming E-Commerce Gains Ground in the US
• 4Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival Season
• Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey Findings
• Our full coverage of livestreaming e-commerce