Countdown to Holiday 2022: What We Know So Far, Including Black Friday and Cyber Monday Learnings

What's Inside

As part of our Countdown to Holiday 2022 series, we discuss retail performance on Black Friday (November 25) and Cyber Monday (November 28) in the US. We also offer wider learnings for holiday 2022 and the retail environment in general.

Data in this report include:

• Retail’s trajectory—retail sales and overall inflation; real retail sales and retail inflation
• US consumer shopping behavior on Black Friday and Cyber Monday, by channel and retailer
• Store traffic on Black Friday, the Black Friday weekend and Cyber Monday—and store traffic selected retailers
• Online retail sales on Thanksgiving, Black Friday and Cyber Monday
• Discounts on selected categories
• Top 10 product categories purchased by Black Friday shoppers

Companies mentioned in this report include: Amazon, Costco, JCPenney, Kohl’s, Macy’s, Nordstrom, Target, Walmart

Other relevant research:

• Countdown to Holiday 2022: Black Friday Insights from Retailers in the US and Canada
• Countdown to Holiday 2022: Black Friday Preview—2022 Marks a Return To Normalcy
• All coverage of US holiday retail