Deep Dive 15 minutes PremiumPlaybook: Beauty in the Metaverse—Four Strategies for Success in the Virtual World Coresight Research July 25, 2022 What's InsideThe Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends. Coresight Research has identified the expanding metaverse as a key trend to watch in retail and a component trend of Coresight Research’s RESET framework for change. In this Playbook, we outline four key ways in which beauty brands and retailers can begin participating in the metaverse. We also discuss notable recent examples of these strategies from companies including Estée Lauder, L’Oréal and LVMH. Read more coverage of the retail metaverse. Read more from Coresight Research’s Playbook series. Contents (Click to navigate) Introduction What’s the Story? Why It Matters Beauty in the Metaverse: A Playbook Build Advertising Campaigns in Virtual Worlds Craft Immersive Experiences for Consumers Create Virtual Idols Release NFT Collections and Digital Twins What We Think Appendix: About Coresight Research’s RESET Framework Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: March 2023 US Retail Sales: Growth Decelerates from FebruaryWeekly US and UK Store Openings and Closures Tracker 2023, Week 47: US Store Closures Jump by Three-QuartersResearch Preview: Market Navigator—US Mass Merchandisers, Warehouse Clubs and Discount StoresRetailTech: Smart Carts—Turbocharged Self-Checkout on Wheels