Deep Dive PremiumChina Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping Coresight Research July 21, 2022 What's InsideWe present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. Our analysis covers the following key topics: Use of livestream shopping—including a comparison of China versus the US Livestream shopping habits—popular platforms, categories and formats Purchasing process—consumer spending behaviors, reasons for buying and cart abandonment The power of influencers/celebrities Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. Click here to read more Coresight Research coverage of livestreaming e-commerce. Click here to read our free infographic featuring select survey findings. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Store Tracker Extra, February 2023: Tractor Supply Openings Drive Total New Retail Space to 33 Million Square FeetTech Talk from Shoptalk US and Shoptalk Europe: Five Trending Themes, Emphasis on Generative AIExploring Retail Media Network Opportunities in the Convenience Channel: Insights Presented at NACS State of the Industry Summit 2024Shoptalk Europe 2023 Day Two: Exploring the Roles of Web3 in the Supply Chain and “Wow” Moments in Physical Retail