Deep DiveE-Commerce Outlook: US Beauty—Skincare To Lead Online Growth Coresight Research July 12, 2022 Reasons to ReadAn increasing number of US beauty purchases have been made online in the past few years, especially since the onset of the Covid-19 pandemic. Due to sales via online marketplaces, mass retailers websites and shoppable, branded websites, the beauty market has become more digitalized than ever before. In this E-Commerce Outlook, we examine the size and trajectory of the US online beauty market and present key market drivers, industry players, innovators and themes we expect to see in 2022 and beyond. For more on the US beauty market, read our Market Outlook on US beauty retailing Contents (Click to navigate) Introduction E-Commerce Performance and Outlook Online Market Factors Competitive Landscape Leading Companies Other Beauty Players Where Men and Women Shop for Beauty Themes We Are Watching E-Commerce Innovators What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Economic Sentiment Turns Negative This Week: Weekly US Consumer Sentiment, Week 37, 2025—InfographicWeekly US Store Openings and Closures Tracker 2025, Week 27: Beauty Brand Miss A Announces Store ExpansionEarnings Insights 4Q24, Week 2: Columbia Sportswear, Mondelēz and Tapestry See Sales Growth; Clorox, Estée Lauder and PepsiCo Report DeclinesWeekly UK Store Openings and Closures Tracker 2025, Week 45: Fired Earth To Close Stores Due to Administration