Deep DiveThe Rise of Experiential Retail in India: Driving Consumer Engagement in Physical Stores Coresight Research May 25, 2022 Reasons to ReadBrick-and-mortar stores should turn to experiential retail—leveraging technologies, in-store events, immersive experiences, unique services and store associates—to bring shoppers back to stores and increase consumer engagement. In this report, we look at the rise of experiential retail in India, with examples of recent experiential retail store launches in the country. We include highlights from Adidas, Amazon India, Levi’s, MyGlamm, Myntra, Puma India and more. For more on retail in India, click here to read the latest report in our India Retail Insights series, which explores the super-app ecosystem. Contents (Click to navigate) Introduction What’s the Story? Why It Matters The Rise of Experiential Retail in India: Coresight Research Analysis How Different Is Experiential Retail from Traditional Retail? Why Should Retailers Invest in Experiential Retail? How Should Retailers Invest in Experiential Retail? Flagship and Experiential Stores Recently Launched in India What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner—Trimming Waistlines and Spending: Exploring New Data on GLP-1’s Impact on Consumer Purchases, with John MercerEssential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified CommerceUS CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains Strong4Q24 Earnings Season Wrap-Up: Which Companies Missed, Beat and Fell in Line with Expectations?—Infographic
