The Rise of Experiential Retail in India: Driving Consumer Engagement in Physical Stores

What's Inside

Brick-and-mortar stores should turn to experiential retail—leveraging technologies, in-store events, immersive experiences, unique services and store associates—to bring shoppers back to stores and increase consumer engagement.

In this report, we look at the rise of experiential retail in India, with examples of recent experiential retail store launches in the country. We include highlights from Adidas, Amazon India, Levi’s, MyGlamm, Myntra, Puma India and more.

For more on retail in India, click here to read the latest report in our India Retail Insights series, which explores the super-app ecosystem.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

The Rise of Experiential Retail in India: Coresight Research Analysis

How Different Is Experiential Retail from Traditional Retail?

Why Should Retailers Invest in Experiential Retail?

How Should Retailers Invest in Experiential Retail?

Flagship and Experiential Stores Recently Launched in India

What We Think