Reasons to Read

ASOS and Zalando are heavyweights in European online apparel retailing. As part of our Head-to-Head series, we profile the two companies, analyzing seven key aspects of their businesses.

Our analysis includes the following:

• Business models, fast-fashion positioning and pricing strategies
• Financial metrics
• Shopper profiles
• Automation and data-driven strategies
• Strategic partnerships
• Sustainability initiatives

Read our Market Outlook on the global fast-fashion market. Access more of our apparel coverage here. 

Read our previous report in the series, Head-to-Head in the US Women’s Underwear Market: Aerie vs. Victoria’s Secret.

Contents (Click to navigate)

Introduction

ASOS vs. Zalando: Coresight Research Analysis

Business Overview

1. Business Models—Shift Toward Becoming Fashion Marketplaces

2.  Fast-Fashion Positioning and Pricing Strategies

3.  Financial Metrics: Revenue, Operating Margins, Marketing and Fulfillment Rates

4. Customer Profiles

5.  Automation and Data-Driven Inventory Management and Personalization

6. Key Strategic Partnerships

7.  Sustainability

What We Think