Deep DiveHead-to-Head in the US Women’s Underwear Market: Aerie vs. Victoria’s Secret Coresight Research April 14, 2022 Reasons to ReadThe competitive US underwear market is led by rivals Aerie and Victoria’s Secret. As part of our Head-to-Head series, we compare the two retailers’ business strategies as well as the following key topics: Revenues and operating margins Shopper profiles Strategic partnerships Data-driven personalization and inventory management Click here to read the previous report in the series, Head-to-Head in US Sporting Good Retail: Dick’s Sporting Goods vs. Foot Locker. Read more Coresight Research coverage of the apparel and footwear market. Contents (Click to navigate) Introduction What’s the Story? Why It Matters Aerie vs. Victoria’s Secret: Coresight Research Analysis Business Overview Revenue Operating Margins Shopper Profiles Key Business Expansion Strategies Digital Strategies ESG Initiatives What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales EventsShoptalk Spring 2025 Wrap-Up: Customer-Centricity for a New Golden Age of RetailTariffs and Earnings: What Companies Have Reported—Data GraphicWeekly US Store Openings and Closures Tracker 2025, Week 25: Furniture Frenzy—At Home’s Bankruptcy, Ashley’s Store Renewal and Openings from IKEA, Wayfair and More
