Head-to-Head in the US Women’s Underwear Market: Aerie vs. Victoria’s Secret

What's Inside

The competitive US underwear market is led by rivals Aerie and Victoria’s Secret. As part of our Head-to-Head series, we compare the two retailers’ business strategies as well as the following key topics:

• Revenues and operating margins
• Shopper profiles
• Strategic partnerships
• Data-driven personalization and inventory management

Click here to read the previous report in the series, Head-to-Head in US Sporting Good Retail: Dick’s Sporting Goods vs. Foot Locker. 

Read more Coresight Research coverage of the apparel and footwear market.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

Aerie vs. Victoria’s Secret: Coresight Research Analysis

Business Overview

1. Revenue
2. Operating Margins
3. Shopper Profiles
4. Key Business Expansion Strategies
5. Digital Strategies
6. ESG Initiatives

What We Think