Free Data Graphic 2 minutesFree ReportCoresight Bites: Amazon Prime—Why Non-Members Don’t Join the Program Coresight Research August 12, 2021 Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here. The Coresight Research US Consumer Tracker provides a detailed update on US consumers’ behaviors, concerns and expectations, with a focus on the implications for retail. Our latest weekly consumer survey, conducted on August 2, 2021, assessed Amazon Prime membership rates and the reasons consumers do or do not have a subscription. Strikingly, the topmost reason for not having an Amazon Prime membership—mentioned by over one-third of respondents who are not members themselves—is that consumers already have access to Amazon Prime through someone else’s account. These respondents represent a significant potential market for Amazon, but one that it has so far been reluctant to capture. Click the image below to access our findings from the latest weekly survey. For more on US Prime membership rates, see Coresight Research’s Amazon Databank, which brings together a range of proprietary data on Amazon, with a focus on its US operations. This document was generated for Other research you may be interested in: Retail-Related Activities Stutter: China Consumer TrackerAnalyst Corner—Keep Up with Retail Dynamics: The Fast Luxury Model with Sunny ZhengEarnings Insights 1Q23, Week 2: Colgate-Palmolive, CVS, Floor & Decor, L’Oréal and Sprouts Farmers Market Post Strong Results; Carter’s, Estée Lauder, Hanesbrands and Wayfair Sales DeclineConsumers Report Financial Confidence Ahead of the Holiday Peak: US Consumer Survey Insights 2023, Week 51