China Retail Insights: The Rise of Virtual Influencers as an Innovative Marketing Tool

What's Inside

Virtual influencers are a growing phenomenon in China. In this report, we explore the evolution of the concept and the potential growth of this innovative market. We also discuss the following:

• The different types of virtual influencers
• How brands and retailers are using these digital characters to increase engagement with young consumers in China—such as through livestreaming
• The benefits and drawbacks to brands of using digital influencers

This report includes notable examples in the market from Fenty Beauty, L’Oréal, Perfect Diary, Prada Group and Zegna.

Click here to read the previous report in our China Retail Insights series, which explores how new, domestic, offline beauty retailers are achieving success in the China market.