Insight ReportIndia Retail Insights: India Embraces Social Commerce, Bypassing Traditional E-Commerce Coresight Research February 23, 2021 Reasons to ReadIn this report in our India Retail Insights series, we explore the expanding social commerce segment of e-commerce in India. We discuss the following key points: The size and trajectory of India’s social commerce market Key models and players in India’s social commerce ecosystem—including case examples from Bulbul, DealShare, Instagram and WhatsApp Social commerce funding in India Our insights on why India’s consumer market is uniquely receptive to social commerce Our outlook for the future of social commerce in India Click here to read our outlook report on India’s $800 billion retail sector. For a timeline of key festivals and holidays for promotional campaigns in India, click here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales EventsThe State of In-Store Retailing 2025: The Dawn of New-Age Stores, Powered by Technology2025 Tariffs: Impacts on the US Consumer Economy—InfographicRetail 2025: US Macro, Consumer and Retail Outlook