What's Inside

As the world’s largest online global shopping festival, Singles’ Day presents an exciting sales opportunity for brands and retailers. We discuss the Singles’ Day sales performance of China’s leading e-commerce players.

This report covers the following:

• Comparison of sales performance for Alibaba and JD.com—including market share and year-over-year change in GMV
• The impact of changes to the length of the shopping festival on sales data
• The highest-performing brand on Alibaba’s Tmall—including the dominance of international brands in top 10 rankings across multiple categories, such as Apple, Casio and NIKE
• Consumer shopping patterns—including high demand in beauty and electronics categories
• Key themes from this year’s festival, such as delivery capacity and new product launches

We also present the implications for brands and retailers, with learnings that can be applied to the China market and shopping festivals in particular, as well as to year-round sales strategies.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.