Event CoverageSingles’ Day 2020: Highlights from Alibaba’s Observing China Forum Coresight Research November 18, 2020 Reasons to ReadFollowing Singles’ Day on November 11, the Coresight Research team attended Alibaba’s Observing China Forum in Shanghai on November 16, 2020. We present highlights from the event, which focused on changing consumer demand in China against the backdrop of the Covid-19 pandemic. This report covers the following key topics: The importance of digital transformation in retail—including the adoption of livestreaming How selected brands innovated their product offerings to increase their appeal to younger consumers—namely, SaturnBird and Genki Forest We also summarize Alibaba’s forward view of next year’s 11 Global Shopping Festival. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 48: M&S To Open Up to 500 New Food StoresInnovator Profile: Wayvee Analytics—Analyzing Customer Emotions to Boost Store and Shelf PerformanceWeekly UK Store Openings and Closures Tracker 2025, Week 21: Greggs Drives Store Closures—And OpeningsWeekly US and UK Store Openings and Closures Tracker 2025, Week 9: Joann To Close an Additional 300+ Stores, Shuttering All Locations
