The US Denim Market: Recovery Driven by Casualization, Sustainability, Collaboration and Technology

What's Inside

Presenting an outlook for the US denim market, we provide context behind previous deep declines in the sector—such as consumer shifts to sportswear and athleisure—and discuss how Covid-19 has disrupted the US denim market’s recent positive trajectory, with data analysis of the market’s size and predictions for future growth.

We explore four key trends in the US denim market that we expect will help support the market’s revival, across the following topics:

• Casualization
• Sustainability
• Collaboration
• Technology

This report includes discussion of what selected US retailers and brands are doing to better serve the market and leverage the opportunities it presents, with examples from denim brands Levi’s and Wrangler, as well as retailers such as Everlane, Target and Walmart.

Click here to read about the impacts of the casualization trend on the US menswear market.

Click here to read more Coresight Research Market Outlooks and Post-Crisis Outlooks for other retail sectors