Insight ReportThe Inaugural 10.10 Shopping Festival: From Concept to Creation—and the Five Factors That Drove Its Success Coresight Research November 9, 2020 Reasons to ReadCoresight Research launched the 10.10 Shopping Festival exactly one month ago, to bring fun and excitement back to the retail industry and to help retailers and shoppers address the disruption caused by Covid-19. In this report, we provide insights into the creation and launch of the inaugural 10.10 Shopping Festival, which took place on October 9–12 and involved close collaboration with shopping rewards app Shopkick and online fashion marketplace Fashwire, as well as the participation of an exciting array of charities and supporting partners, retailers and brands. We also discuss five key factors that drove the success of 10.10: Unified retail industry teams Gamification Purposeful shopping (charitable giveback) Marketing and promotion Interest in festivals Click here to read our separate Retail Reimagined report on the festivalization of retail. Click here to read all Coresight Research coverage of shopping holidays. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Positive Sentiment Trend Comes to an End: Weekly US Consumer Sentiment, Week 21, 2025—InfographicConnected TV’s Opportunities and Growing Pains: 10 Insights from CTV Connect 2025Weekly US and UK Store Openings and Closures Tracker 2025, Week 3: Joann Files for Bankruptcy Again as US Closures Cross 2,000Rolling Metric Improves This Week: Weekly US Consumer Sentiment, Week 41, 2025—Data Graphic
