Question of the WeekWhy Are Some US Shoppers Starting Holiday Shopping Earlier This Year? Coresight Research October 19, 2020 QUESTION OF THE WEEK: Why Are Some US Shoppers Starting Holiday Shopping Earlier This Year? Three in 10 US consumers expect to start shopping earlier for the holidays this year than they did last year, according to Coresight Research’s holiday shopper survey. This compares to just one in 10 that expects to start later. Consumers appear to be attuned to potential supply chain challenges, with early shoppers concerned about getting online orders in time and product availability. This document was generated for Other research you may be interested in: Freeze, Flight or Fight? How Retailers Can Strategically Navigate Tariff TurmoilAugust 2025 US Retail Sales: Growth Normalizes as July’s Promotional Boost FadesFive Ways Brands and Retailers Can Use AI/ML and Shared Data to Energize End-to-End Product ManagementMay 2025 US Retail Sales: Core Sales Growth Proves Solid Despite Pull-Forward of Purchases