Insight Report 4 minutes PremiumInsights from Amazon’s US Prime Day 2020: A Discount-Focused Start to Holiday Shopping Coresight Research October 15, 2020 What's InsideAmazon held its sixth annual Prime Day shopping festival in the US on October 13–14, having postponed it from July due to the Covid-19 pandemic. In this report, we present insights from the 48-hour 2020 event, which offered promotions in multiple retail categories—including Amazon devices, electronics and grocery—and saw the e-commerce platform feature livestreaming sessions to promote deals in real time. We also outline the selected major US retailers that offered deals alongside Amazon’s event this year. Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail Shrink and ORC: US Small Business Owners’ Perspectives on Retail Theft, Plus New Measures To Combat Theft in New York, the UK and AustraliaConsumers Maintain Consistent Summer Spending Patterns: US Consumer Tracker 2023, Week 32Building Winning Content Experiences: The Impact of AI-Powered Digital Asset Management1Q23 US Earnings Season Wrap-Up: A Mixed Quarter for Retail Amid Weak Discretionary Demand
