Insight Report 9 minutes PremiumQUICK TAKE: Telefónica’s Digital Transformation— Lessons for Non-Digitally Native Retailers Coresight Research July 23, 2017 Executive SummaryThis report gives an overview of the digital transformation of Telefónica, the Spanish multinational broadband and telecommunications service provider. It offers a case study of digitalization for non-digitally native retailers, which are facing similar competitive pressures. Internal inefficiencies and the growing number of new entrants providing new, digital services triggered the digital transformation at Telefónica. A business-led, end-to-end digital transformation, implemented and measured through standardized stages and supported by a revamp of the company’s IT capabilities was central in the digitalization process at Telefónica. Non-digitally native retailers can learn from Telefónica’s digital transformation the need to deliver a thorough business-led digital transformation that involves all part of the business. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Shoptalk 2024 “Shark Reef” Startup Pitch Competition: Preview—12 Innovators, Four Areas of Retail DisruptionSeptember 2023 US Retail Sales: Retail Spending Outpaces Retail Inflation as Consumers Remain HealthyConsumers Pursue Conflicting Anti-Inflation Strategies: US Consumer Tracker 2023, Week 23The Metaverse Is Not Dead: Defying the Rumors of Its Demise