Insight Report 9 minutes PremiumUS Back to School 2020: A Redefined Shopping Basket Coresight Research August 3, 2020 What's InsideOur US Back to School 2020 series explores the back-to-school (BTS) and back-to-college (BTC)—which we will collectively refer to as to “back-to-class”— season, considering consumer shopping behaviors amid the coronavirus crisis and the implications for retail. In this report, we discuss how uncertainty around varied school and college reopening models will impact retail, covering three key topics: The redefined back-to-class basket—including the impact on BTS and BTC product categories of reopening scenarios (in-person and remote learning) The challenges that retailers face in determining demand—such as understanding localized needs to optimize inventory The implications of the transformed BTC season for students and retailers—including changed spending behaviors Click here to read the previous report in our US Back to School 2020 series, which presents Coresight Resarch’s estimates for consumer spending on shopping for school and college, and discusses the four core market drivers behind our expectations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: E-Commerce for the Modern Consumer: Building Trust in a Digital AgeWeinswig’s Weekly: Announcing a New Research Product for Coresight Research SubscribersIs Influencer Marketing Still Effective in the Global Beauty Market?Analyst Corner—Inside the GLP-1 Boom in the US, with Madhav Pitaliya
