Insight Report 5 minutes PremiumAmazon Introduces New Rewards Card for Prime Members Coresight Research January 27, 2017 Executive Summary Amazon recently released a revamped rewards card for its Prime members that offers 5% cash back on Amazon purchases and solid rebates on other purchases. The card has no annual fee and those who sign up for it receive a $70 Amazon gift card, which mostly offsets the first year’s $99 fee for an Amazon Prime membership. While the card is not likely to be the “Costco killer” that some in the industry have been suggested it will be, it offers a solid mix of features and is most compelling for those who shop heavily on Amazon.com. The card represents another valuable service Amazon is offering its Prime members as well as another perk of joining the program. The card’s offerings are competitive versus those of other leading cards, and affiliated credit cards can have a meaningful impact on retailers’ earnings, as evidenced by Costco’s switch from an American Express card to a Visa card. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Introducing the New Tech 25 for ’25: Retail-Tech Companies To WatchJanuary 2025 US Retail Sales: Nearly All Sectors Report Mid-Single-Digit Sales GrowthAnalyst Corner—Trimming Waistlines and Spending: Exploring New Data on GLP-1’s Impact on Consumer Purchases, with John MercerStore Tracker Extra: US Store Openings and Closures 2024 Review and 2025 Outlook