US Apparel Retail: Post-Crisis Outlook

What's Inside

In this report, we explore the impacts of the coronavirus crisis on the apparel retail sector—including the effects of high projected unemployment and slow economic growth.

We present an outlook for the remainder of 2020 through a three-phased V-shaped recovery.

• Phase 1: The next three months—including the reopening of brick-and-mortar stores, inventory management and plans for the back-to-school, fall and holiday seasons
• Phase 2: Six months from now—including the holiday season, new retail models and online shopping, as well as the potential impact of a Covid-19 re-emergence
• Phase 3: Nine months from now—including resilient supply chains, mall locations, modifications in lease conditions and digital expansion

This report also summarizes key commentary from select US retailers—including American Eagle Outfitters, Gap Inc. and Hanesbrands—and the factors that could impact the apparel sector’s resilience going forward.

Click here to read our post-crisis outlook for the home and home-improvement sector.