Insight ReportFive Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year Coresight Research June 12, 2020 Reasons to ReadSingles’ Day (Double 11, also known as the 11.11 Shopping Festival), was created by Alibaba’s Tmall as an e-commerce shopping festival in 2009. This year, the global coronavirus crisis presents an unprecedented backdrop for the event. With five months to go until Singles’ Day 2020, we provide a reference guide for brands and retailers to use in preparing for the festival, which includes the following steps: Goal setting Merchandise preparation Planning on how to drive traffic Customer service preparation Close communication with Tmall Store operation and management This report also includes a timeline of Tmall’s key events since Double 11 was first launched. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Five Key Insights from US Black Friday 2025 and What They Mean for the Rest of Holiday 2025, with Anand Kumar2026 Sector Outlook: US Retail—Steady Retail Expansion in a More Stable Economic EnvironmentUS CPG Sales Tracker: CPG E-Commerce Growth Eases from Prime Day Peak; General Merchandise Decline Confirms Pull-Forward EffectAmazon Prime Day 2025: Preview—Five Essential Insights on Consumers’ Shopping Plans
