Five Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year

What's Inside

Singles’ Day (Double 11, also known as the 11.11 Shopping Festival), was created by Alibaba’s Tmall as an e-commerce shopping festival in 2009. This year, the global coronavirus crisis presents an unprecedented backdrop for the event.

With five months to go until Singles’ Day 2020, we provide a reference guide for brands and retailers to use in preparing for the festival, which includes the following steps:

• Goal setting
• Merchandise preparation
• Planning on how to drive traffic
• Customer service preparation
• Close communication with Tmall
• Store operation and management

This report also includes a timeline of Tmall’s key events since Double 11 was first launched.

Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.