What's Inside

The Coresight Research Retail Innovators series examines how key players and startups are disrupting different retail sectors. In this report, we focus on five innovators in the beauty market:

• Beautycounter, a multilevel marketing company
• Glossier, a DTC beauty brand
• Madison Reed, an at-home haircare service provider
• Nykaa, an India-based digitally native retailer
• Perfect Diary, a Chinese cosmetic brand

We discuss these industry players in the context of changing consumer demand in the beauty sector, including the influence of social commerce and a heightened emphasis on clean beauty and sustainability.

We provide company profiles and consider the following key topics for each innovator, covering e-commerce and physical retail:

• How the company has disrupted the market
• Brick-and-mortar presence—including growth strategies and omnichannel ecosystems
• Landscape, tailwinds and headwinds
• Impact on traditional players

Click here to read our Retail Innovators: Home-Furnishing Retailers report.