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9 minutes

Inside the World of Amazon’s Private-Label Offering (Full Report)

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Sunny Zheng, Analyst
Deep Dive

What's Inside

In collaboration with competitive-intelligence provider DataWeave, Coresight Research analyzes Amazon’s private-label offering, which comprises over 20,000 products.

We present our top four key findings, covering the following content:

  • The distribution of private-label products by category
  • The top 10 private-label brands, by number of products—and the segmentation of product catalogs
  • The average price points of Amazon private-label apparel products and brands
  • Product ratings and number of reviews as an indication of customer satisfaction

We also explore our proprietary dataset in more detail, including the following:

  • A full breakdown of private-label products across Amazon categories
  • A deeper look into private-label apparel, by product subcategory
  • The top 30 private-label brands by number of products

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition, click here to read Coresight Research’s findings from our proprietary consumer survey on Amazon apparel in the US.

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