Insight Report 9 minutes PremiumInsights from China: How Brands Can Leverage Weibo To Create Effective Marketing Strategies Coresight Research May 12, 2020 What's InsideWeibo is the largest micro-blogging platform in China, and the site has been expanding its feature to incorporate short-video, e-commerce and livestreaming functionality. We discuss how brands and retailers can leverage Weibo as part of their digital marketing strategies. In doing so, we explore the following topics: The popularity of Weibo in China The different types of promotional campaigns that brands can launch Weibo’s e-commerce tools for brands Advertising options on the social media platform that brands can use to gain impressions and drive engagement Examples of successful marketing campaigns on Weibo—including Kate Spade and Dior Implications for brands This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Unleashing the Power of Retail Media with First-Party Data and Location AnalyticsCES 2023 Day Two: Deborah Weinswig Presents Key Opportunities for Retailers in the Face of Brisk HeadwindsConsumers Report Improvement in Financial Health: US Consumer Survey Insights 2023, Week 48Retail Shrink and ORC: Legislative Momentum Grows and New Tech Solutions Emerge To Tackle Theft