Deep Dive 9 minutes PremiumPinduoduo: What’s Driving Growth for China’s Group-Buying Platform Coresight Research April 1, 2020 What's InsidePinduoduo launched in 2015 and is now the fastest-growing e-commerce platform in China. Pinduoduo’s GMV surged sixfold from 2017 to 2019, dramatically faster than (still robust) 52% growth on Alibaba’s Tmall and Taobao platforms and JD.com’s 61% growth during the same time period. This report looks at how Pinduoduo has moved so quickly to take on the established market leaders, including: Strategies to tap into faster growth in China’s lower-tier cities. How the upstart has overtaken Alibaba and JD.com in GMV growth. How Pinduoduo uses its partnership with WeChat. Tactics to leverage B2C and gamification to attract and engage consumers. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: China Consumer Tracker: Consumer Sentiment Continues To FluctuateNRF 2024: Retail’s Big Show Wrap-Up—Leveraging Tech To Evolve the Retail Experience and Improve EfficiencyRetail 2024: 10 Trends in China RetailVIP Awards 2023 Preview: Celebrating Community and Partnership in Retail