Deep DivePinduoduo: What’s Driving Growth for China’s Group-Buying Platform Coresight Research April 1, 2020 Reasons to ReadPinduoduo launched in 2015 and is now the fastest-growing e-commerce platform in China. Pinduoduo’s GMV surged sixfold from 2017 to 2019, dramatically faster than (still robust) 52% growth on Alibaba’s Tmall and Taobao platforms and JD.com’s 61% growth during the same time period. This report looks at how Pinduoduo has moved so quickly to take on the established market leaders, including: Strategies to tap into faster growth in China’s lower-tier cities. How the upstart has overtaken Alibaba and JD.com in GMV growth. How Pinduoduo uses its partnership with WeChat. Tactics to leverage B2C and gamification to attract and engage consumers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NextGen 2025 Highlights: Coresight Research Premium Subscriber Call, July 2025High-Income Consumers’ Financial Sentiment Reaches New Peak: Weekly US Consumer Sentiment, Week 24, 2025—InfographicWeekly US Store Openings and Closures Tracker 2026, Week 14: Urban Outfitters Announces Expansion PlanEconomic Sentiment Improves: Weekly US Consumer Sentiment, Week 50, 2025—Data Graphic
