Join Deborah Weingswig & Jaqui Lividini, Founder & CEO of L & Co., as they discus how brand strategies must pivot in order to reach consumers during the crisis. Every Thursday, at 1 PM, members of the Female Founders Forum will meet via video conference, to discuss the challenges we are facing in this environment, and how the group can help each other through these potentially trying times. About Jaqui Lividini: Jaqui Lividini is Founder and CEO of L & Co, a brand engagement company that specializes in repositioning and reinvigorating iconic fashion, retail and lifestyle brands.  Prior to founding her business in 2005, Jaqui rose through the executive ranks of Saks Fifth Avenue, culminating in the position of SVP Fashion Merchandising and Communications during which she played a critical role in evolving the luxury retailer’s fashion and brand image.  In addition to her reputation for driving revered brands to success, Jaqui has a legacy of philanthropy including the creation of the “Key to the Cure” charity benefitting Women’s Cancer Research. She currently serves as Board Chair for Win, a New York City non-profit organization that transforms the lives of homeless families, and is also a member of the Board of Trustees for The Fashion Institute of Technology.