Event Coverage 6 minutesRegister for Free AccessInsights from Alibaba’s Gateway ’17 Summit Coresight Research June 23, 2017 Executive Summary Livestreaming is an effective tool for engaging with Chinese consumers. Selling a lifestyle rather than a product can help build strong customer relationships. American boutiques and emerging brands have significant opportunity in China. Third-party trade partners enable American companies to operate their Chinese e-commerce businesses on Alibaba’s platforms. Small and medium-sized brands and retailers should enter China via e-commerce. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Generative AI in Retail and Healthcare: Insights Presented at NACDS TSE 2023Weekly US and UK Store Openings and Closures Tracker 2024, Week 18: J Sainsbury Closing 25 Argos Stores in the UK This YearRetail-Tech Landscape: Generative AI ApplicationsJune 2023 Monthly Consumer Update: US, UK and China