14 minutes

Holiday 2019: Retailers Harness the Power of Social Media

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Sujeet Naik, Analyst
Deep Dive

What's Inside

This report continues our Holiday 2019 series. We offer insights into the influence of social media for selected retailers, including Amazon, Target and Walmart.

We cover the following content:

  • Sources of inspiration for US shoppers looking to buy holiday gifts
  • Channel preferences of US shoppers to track retailers’ promotions
  • New social media tools that are supporting retailers this holiday season
  • Popularity of selected retailers on social media channels
  • Social media campaigns of selected retailers to drive holiday sales

Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years.

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