Insight ReportUlta Beauty vs. Sephora: Assessing Loyalty Reward Programs and the Buying Behaviors of Beauty Shoppers Coresight Research November 25, 2019 Reasons to ReadIn this report, we assess the success of two dominant US retail chains, Ulta Beauty and Sephora. We offer an overview of the two retailers and compare their tiered loyalty programs. We also discuss how, by leveraging consumer data, Ulta and Sephora are employing artificial intelligence and augmented reality tools to create personalized shopping experiences that will drive customer engagement. Using consumer survey data, we explore the beauty buying habits of both retailers’ shoppers in the US, covering: Retailer preference Average monthly spend on beauty products Brand selection and beauty-product purchase drivers Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 4Q25, Week 7: Dick’s Sporting Goods and Ulta Beauty Deliver Strong Growth; Kohl’s and Coty Face Market PressuresWeekly US Store Openings and Closures Tracker 2025, Week 23: Rite Aid To Close Almost 500 StoresRetail Crime and Shrink: More Shoppers Say No to Locked-Up Merchandise; Self-Checkout Gets a MakeoverRetail-Tech Landscape: MarTech
