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Retail-Tech Landscape—Reality Technology

Reality Technology—Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR)—offers innovative ways of engaging with consumers. This retail-tech landscape lists notable reality technology startups focusing on applications including virtual try-on, marketing and social commerce.

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Reality Technology in Retail

Reality technology comprises virtual reality (VR), augmented reality (AR) and mixed reality (MR). This report shows how the technology is changing the way consumers shop and how 5G will contribute to accelerating its adoption in retail.

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