The Coresight Research US Consumer Survey Insights Databank (formerly the US Consumer Tracker Databank) provides insight into US consumer behaviors from our weekly surveys.
The Databank includes quarterly data on where consumers are shopping and what they are buying for 12 major US retail sectors or categories—Coresight Research typically surveys consumers on each sector/category every 12 weeks.
- For more insights from our weekly surveys, please see the US Consumer Survey Insights series of reports.
- This Databank is updated weekly.
The US Consumer Survey Insights Databank includes data on the following:
- Headline Consumer Sentiment Trends: Personal Finances and the Economy.
- US Retailers’ Shopper Profiles: Our shopper profiles show the average age and household income of survey respondents who had purchased from the named retailers.
- Retailers Shopped: Which, if any, major retailers consumers have purchased food and nonfood products from in the two weeks prior to each weekly survey.
- Online and In-Store Purchases: Which, if any, categories consumers have purchased online and in store in the two weeks prior to each weekly survey.
- Clothing and Apparel Accessory Products: Retailers shoppers purchased from, product categories they bought and brands they purchased.
- Beauty Products: Retailers shoppers purchased from and product categories they purchased.
- Department Stores: Retailers shoppers purchased from and product categories they purchased.
- Dollar Stores: Retailers shoppers purchased from and product categories they purchased.
- Drugstore and Pharmacy Retailers: Retailers shoppers purchased from and product categories they purchased.
- E-Commerce/Online Purchases: Retailers shoppers purchased from and product categories they purchased.
- Footwear Products: Retailers shoppers purchased from, product categories they bought and brands they purchased.
- Home-Furnishing/Décor Products: Retailers shoppers purchased from and product categories they purchased.
- Home-Improvement and Garden-Improvement Products: Retailers shoppers purchased from and product categories they purchased.
- Luxury Products: Brands shoppers purchased and product categories they purchased.
- Mass Merchandisers and Warehouse Clubs: Retailers shoppers purchased from and product categories they purchased.
- Off-Price Retailers: Retailers shoppers purchased from and product categories they purchased.
Headline Consumer Sentiment Trends: Personal Finances and the Economy
All Respondents: Whether They Expect Their Household Financial Situation/the Economy To Get Better or Worse Over the Next 12 Months—Net Better (% of Respondents, Four-Week Rolling Average)
Data represent total “better” minus total “worse”
Base: US respondents aged 18+
Source: Coresight Research
Find the weekly data beneath our headline consumer sentiment trends in our US Consumer Survey Insights reports.
US Retailers' Shopper Profiles
Our shopper profiles show the average age and household income of survey respondents who had purchased from the named retailers in the quarter. These proprietary demographic profiles are based on over 4,800 survey responses undertaken by Coresight Research—each week, for our US Consumer Survey Insights report, we ask respondents which retailers (if any) they have purchased food and nonfood products from in the prior two weeks.
| Category | Albertsons/Safeway | Aldi | Amazon | Costco | Dollar General | Dollar Tree/Family Dollar | Food Lion* | Kroger** | Publix | Sam's Club | Target | Trader Joe's | Walmart | Whole Foods Market | Average of Surveyed Food Purchasers | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2 | Age (Years) | 48 | 46 | 42 | 45 | 42 | 43 | 46 | 47 | 45 | 42 | 40 | 44 | 45 | 41 | 47 |
| 9 | Household Income (USD Thous.) | 122 | 98 | 104 | 126 | 72 | 77 | 101 | 102 | 108 | 105 | 111 | 132 | 86 | 122 | 94 |
*Food Lion/Giant/Hannaford/Stop & Shop
**Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & Drug/Dillons/Fry’s
Base: 5,221 US respondents aged 18+, surveyed May-July 2024
Source: Coresight Research
| Category | Amazon | Costco | Dollar General | Dollar Tree/Family Dollar | eBay | Kohl's | Macy's | Sam's Club | Target | Temu | TJX* | Walmart | Average of Surveyed Nonfood Purchasers | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2 | Age (Years) | 46 | 46 | 43 | 45 | 41 | 44 | 39 | 43 | 41 | 40 | 39 | 46 | 47 |
| 9 | Household Income (USD Thous.) | 108 | 131 | 74 | 78 | 111 | 113 | 118 | 111 | 112 | 92 | 113 | 88 | 94 |
*T.J. Maxx/Marshalls/HomeGoods/HomeSense/Sierra
Base: 5,221 US respondents aged 18+, surveyed May-July 2024
Source: Coresight Research
Retailers Shopped
We asked consumers which retailers they had bought from in the two-week period preceding the survey, for food and nonfood products.
Which retailers respondents have bought any food products from in the past two weeks
Chart
Line chart with 14 lines.
The chart has 1 X axis displaying Survey Date.
The chart has 1 Y axis displaying % of Respondents. Data ranges from 6 to 71.
End of interactive chart.
*Kroger banners include City Market, Fred Meyer, Harris Teeter, King Soopers, Kroger, Ralphs and Smith’s Food & Drug
**Ahold Delhaize banners include Food Lion, Giant, Hannaford and Stop & Shop
Base: US Internet users aged 18+
Source: Coresight Research
Which retailers respondents have bought any nonfood products from in the past two weeks
Chart
Line chart with 12 lines.
The chart has 1 X axis displaying Survey Date.
The chart has 1 Y axis displaying % of Respondents. Data ranges from 6.2 to 62.4.
End of interactive chart.
*TJX banners include HomeGoods, HomeSense. Marshalls, Sierra and T.J. Maxx
Base: US Internet users aged 18+
Source: Coresight Research
Online and In-Store Purchases
We asked consumers what they had purchased in-store and online in the two-week period preceding the survey.
What product categories respondents have purchased online in the past two weeks
Chart
Line chart with 17 lines.
The chart has 1 X axis displaying Survey Date.
The chart has 1 Y axis displaying % of Respondents. Data ranges from 3 to 35.4.
End of interactive chart.
Base: US Internet users aged 18+
Source: Coresight Research
What product categories respondents have purchased in-store in the past two weeks
Chart
Line chart with 17 lines.
The chart has 1 X axis displaying Survey Date.
The chart has 1 Y axis displaying % of Respondents. Data ranges from 4.2 to 88.4.
End of interactive chart.
Base: US Internet users aged 18+
Source: Coresight Research
Clothing and Apparel Accessory Products
| Purchase rate | Feb 7, 2022 | May 3, 2022 | Jul 25, 2022 | Oct 17, 2022 | Jan 9, 2023 | Apr 3, 2023 | Jun 20, 2023 | Sep 5, 2023 | Nov 22, 2023 | Feb 6, 2024 | Apr 22, 2024 | Jul, 15 2024 | Oct 7, 2024 | Dec 30, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 76.2 | 69.8 | 75.6 | 67.3 | 76.0 | 74.2% | 76.8% | 74.4% | 75.9% | 74.3% | 74.4% | 72.8% | 74.1% | 79.7% |
| Retailers they purchased from | Feb 7, 2022 | May 3, 2022 | Jul 25, 2022 | Oct 17, 2022 | Jan 9, 2023 | Apr 3, 2023 | Jun 20, 2023 | Sep 5, 2023 | Nov 22, 2023 | Feb 6, 2024 | Apr 22, 2024 | Jul 15, 2024 | Oct 7, 2024 | Dec 30, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amazon | 45.4 | 41.6 | 49.6 | 40.0 | 45.4 | 39.8 | 46.1% | 41.3% | 44.1% | 45.2% | 45.7% | 31.4% | 42.3% | 43.2% |
| Walmart | 34.2 | 31.8 | 37.4 | 48.9 | 43.8 | 41.5 | 45.5% | 39.7% | 40.2% | 46.5% | 43.7% | 30.7% | 37.7% | 39.8% |
| Target | 27.6 | 23.8 | 34.3 | 22.2 | 22.7 | 16.7 | 24.7% | 25.0% | 21.6% | 28.6% | 26.0% | 21.2% | 22.7% | 24.5% |
| Kohl's | 23.1 | 18.9 | 27.2 | 18.9 | 18.4 | 14.4 | 17.9% | 15.3% | 19.6% | 16.3% | 19.0% | 16.0% | 22.0% | 26.1% |
| T.J Maxx/Marshalls | 19.8 | 18.5 | 19.5 | 15.9 | 12.5 | 12.7 | 17.2% | 17.7% | 16.3% | 19.6% | 18.3% | 14.0% | 20.0% | 19.9% |
| Old Navy | 14.7 | 11.9 | 18.1 | 14.4 | 10.5 | 10.4 | 15.6% | 15.0% | 11.1% | 16.3% | 12.7% | 12.2% | 17.7% | 16.1% |
| Macy's | 15.3 | 12.6 | 17.3 | 13.0 | 15.1 | 18.7 | 15.6% | 12.3% | 11.8% | 15.6% | 14.7% | 11.0% | 15.0% | 18.0% |
| Dick's Sporting Goods | 8.7 | 7.0 | 10.8 | 8.1 | 9.5 | 11.4 | 13.0% | 10.3% | 12.1% | 14.0% | 11.0% | 9.2% | 11.7% | 12.7% |
| Shein | 9.0 | 9.1 | 10.5 | 10.7 | 7.9 | 9.7 | 14.3% | 13.0% | 11.1% | 11.0% | 12.3% | 9.0% | 11.3% | 9.6% |
| JCPenney | 10.2 | 10.1 | 14.7 | 12.2 | 11.8 | 11.4 | 9.4% | 7.3% | 9.8% | 9.3% | 10.3% | 6.2% | 11.3% | 10.2% |
| Other | 17.4 | 17.8 | 16.7 | 10.7 | 9.2 | 9.7 | 14.9% | 18.0% | 12.7% | 11.3% | 11.7% | 11.0% | 11.0% | 14.3% |
| Temu | 14.6% | 18.3% | 7.7% | 11.0% | 10.6% | |||||||||
| Ross Stores | 10.5 | 9.4 | 14.2 | 13.7 | 11.8 | 15.7 | 13.3% | 10.7% | 10.8% | 13.0% | 9.7% | 8.5% | 9.7% | 9.6% |
| H&M | 6.0 | 8.4 | 9.3 | 8.5 | 10.2 | 10.4 | 7.8% | 6.3% | 6.5% | 8.6% | 9.0% | 5.7% | 9.3% | 9.9% |
| Foot Locker | 5.1 | 3.9 | 7.4 | 11.5 | 7.9 | 7.0 | 9.4% | 7.3% | 11.4% | 11.3% | 7.7% | 6.2% | 8.3% | 9.3% |
| Gap | 5.7 | 3.5 | 9.1 | 7.8 | 7.2 | 7.4 | 6.2% | 9.3% | 6.2% | 7.6% | 9.0% | 6.0% | 7.7% | 9.9% |
| Lululemon Athletica | 4.2 | 2.8 | 5.4 | 4.1 | 2.6 | 7.0 | 4.5% | 4.7% | 7.5% | 4.7% | 4.3% | 5.0% | 7.7% | 8.4% |
| Nordstrom/Nordstrom Rack | 7.2 | 5.9 | 8.2 | 7.4 | 7.6 | 7.4 | 5.8% | 6.3% | 5.6% | 10.3% | 7.0% | 6.2% | 6.3% | 11.5% |
| Zara | 3.6 | 5.6 | 7.1 | 6.7 | 3.3 | 7.0 | 4.5% | 3.7% | 5.6% | 3.3% | 6.0% | 2.7% | 6.3% | 5.3% |
| Victoria's Secret | 9.3 | 5.2 | 10.5 | 7.8 | 9.5 | 5.7 | 7.8% | 8.3% | 8.5% | 6.6% | 11.3% | 6.0% | 5.3% | 9.3% |
| American Eagle | 5.7 | 5.6 | 8.2 | 10.0 | 5.9 | 8.4 | 8.4% | 5.3% | 8.2% | 7.6% | 10.0% | 6.2% | 5.0% | 7.5% |
| Academy Sports and Outdoors | 5.1 | 3.2 | 7.6 | 4.4 | 5.9 | 7.7 | 4.2% | 2.0% | 3.6% | 3.0% | 3.3% | 3.7% | 4.7% | 5.9% |
| Urban Outfitters | 3.6 | 2.8 | 6.2 | 5.6 | 4.3 | 7.0 | 4.2% | 3.7% | 5.6% | 4.3% | 4.3% | 5.5% | 4.3% | 5.6% |
| Abercrombie & Fitch | 3.3 | 4.2 | 4.2 | 4.1 | 1.0 | 8.4 | 3.6% | 3.3% | 3.3% | 3.7% | 4.3% | 3.2% | 3.0% | 4.3% |
| Aerie | 2.7 | 4.6 | 6.2 | 4.4 | 2.0 | 6.7 | 2.6% | 4.0% | 3.6% | 4.0% | 3.0% | 2.7% | 3.0% | 4.0% |
| Uniqlo | 2.7 | 3.9 | 5.7 | 4.4 | 3.0 | 12.7 | 1.0% | 3.0% | 2.0% | 2.0% | 2.3% | 2.7% | 3.0% | 4.3% |
| Product categories they bought | Feb 7, 2022 | May 3, 2022 | Jul 25, 2022 | Oct 17, 2022 | Jan 9, 2023 | Apr 3, 2023 | Jun 20, 2023 | Sep 5, 2023 | Nov 22, 2023 | Feb 6, 2024 | Apr 22, 2024 | Jul 15, 2024 | Oct 7, 2024 | Dec 30, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| T-shirts | 42.6 | 44.8 | 57.2 | 48.5 | 48.7 | 40.8 | 59.4% | 57.3% | 43.8% | 47.8% | 52.3% | 44.4% | 48.7% | 49.1% |
| Pants or shorts | 43.5 | 51.1 | 48.7 | 52.6 | 39.5 | 39.1 | 52.6% | 54.3% | 37.6% | 47.2% | 45.3% | 35.4% | 45.3% | 46.6% |
| Socks | 39.0 | 24.1 | 35.7 | 42.6 | 41.1 | 31.4 | 40.3% | 39.0% | 36.9% | 43.2% | 38.0% | 29.2% | 34.0% | 46.3% |
| Shirts or blouses | 29.4 | 36.0 | 36.3 | 29.6 | 26.6 | 33.1 | 35.7% | 39.3% | 26.8% | 37.2% | 35.3% | 27.4% | 32.3% | 31.4% |
| Athletic/performance apparel | 25.5 | 29.7 | 29.7 | 24.8 | 31.6 | 25.1 | 25.6% | 33.7% | 30.1% | 29.9% | 28.7% | 22.2% | 28.3% | 37.6% |
| Nightwear or underwear | 28.5 | 26.9 | 28.9 | 29.3 | 25.3 | 23.1 | 31.8% | 33.7% | 26.5% | 33.2% | 34.3% | 20.2% | 24.7% | 34.8% |
| Sweaters, jerseys or pullovers | 33.9 | 17.8 | 17.8 | 27.4 | 31.3 | 22.4 | 17.2% | 19.0% | 29.1% | 33.2% | 20.7% | 10.7% | 24.0% | 34.5% |
| Dresses or skirts | 14.4 | 26.6 | 25.5 | 15.2 | 10.2 | 19.1 | 16.6% | 19.7% | 15.0% | 15.3% | 15.3% | 13.7% | 20.3% | 13.4% |
| Accessories such as ties, belts, hats, gloves, scarves | 18.6 | 14.7 | 20.7 | 13.3 | 18.8 | 18.4 | 17.5% | 15.3% | 16.3% | 21.3% | 16.3% | 14.5% | 15.3% | 20.5% |
| Coats or jackets | 24.6 | 11.5 | 15.6 | 18.9 | 24.3 | 22.4 | 10.1% | 11.7% | 21.9% | 21.9% | 13.0% | 6.0% | 15.3% | 26.4% |
| Tights or leggings | 27.6 | 19.9 | 17.3 | 21.1 | 20.1 | 16.1 | 13.6% | 17.0% | 16.0% | 24.3% | 16.7% | 8.7% | 13.0% | 21.7% |
| Baby or children's clothes | 14.4 | 14.7 | 17.6 | 14.4 | 12.5 | 13.7 | 14.6% | 15.3% | 11.8% | 11.0% | 19.0% | 11.2% | 11.7% | 19.3% |
| Swimwear | 7.2 | 14.7 | 24.4 | 10.4 | 6.9 | 14.4 | 21.8% | 17.7% | 8.5% | 8.3% | 13.7% | 17.2% | 9.3% | 7.5% |
| Blazers | 3.9 | 5.6 | 9.6 | 5.9 | 5.9 | 11.0 | 4.2% | 5.3% | 4.2% | 5.6% | 5.7% | 2.7% | 9.3% | 5.6% |
| Suits or ensembles | 4.2 | 6.3 | 9.3 | 5.6 | 5.9 | 10.7 | 5.2% | 5.0% | 6.9% | 4.0% | 5.0% | 2.5% | 6.7% | 5.9% |
| Other | 2.4 | 5.6 | 5.4 | 4.1 | 3.9 | 3.7 | 2.6% | 6.3% | 5.2% | 2.0% | 5.3% | 2.0% | 0.7% | 1.9% |
| Brands they bought | Feb 7, 2022 | May 3, 2022 | Jul 25, 2022 | Oct 17, 2022 | Jan 9, 2023 | Apr 3, 2023 | Jun 20, 2023 | Sep 5, 2023 | Nov 22, 2023 | Feb 6, 2024 | Apr 22, 2024 | Jul 15, 2024 | Oct 7, 2024 | Dec 30, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NIKE | 24.0 | 19.9 | 32.3 | 35.9 | 34.9 | 39.1 | 39.0% | 36.3% | 36.6% | 37.2% | 36.0% | 30.4% | 34.7% | 41.6% |
| Adidas | 16.2 | 16.8 | 26.3 | 24.1 | 24.7 | 28.8 | 23.4% | 22.0% | 22.5% | 25.9% | 25.7% | 20.0% | 26.7% | 24.2% |
| Levi's | 17.7 | 16.8 | 18.4 | 25.6 | 21.4 | 19.7 | 19.8% | 19.7% | 21.2% | 19.9% | 26.7% | 14.7% | 24.0% | 24.2% |
| Have not bought branded clothing/apparel accessories | 25.5 | 31.8 | 22.4 | 20.0 | 18.4 | 15.1 | 22.1% | 23.7% | 23.5% | 21.6% | 21.3% | 15.2% | 21.7% | 20.2% |
| Under Armour | 19.2 | 14.3 | 22.4 | 16.7 | 26.3 | 22.7 | 25.3% | 25.0% | 23.2% | 26.9% | 19.0% | 18.2% | 21.3% | 24.8% |
| The North Face | 13.2 | 9.4 | 9.6 | 13.7 | 10.9 | 17.7 | 9.1% | 14.7% | 10.8% | 17.3% | 15.7% | 8.5% | 14.3% | 21.7% |
| Calvin Klein | 9.9 | 11.2 | 16.1 | 14.1 | 13.2 | 15.7 | 15.6% | 13.0% | 14.7% | 15.6% | 13.0% | 12.7% | 14.0% | 17.7% |
| Ralph Lauren | 7.5 | 7.0 | 11.0 | 12.2 | 10.5 | 12.7 | 8.1% | 9.0% | 10.8% | 15.0% | 11.3% | 8.5% | 14.0% | 12.7% |
| Puma | 10.5 | 8.7 | 13.9 | 16.7 | 15.8 | 21.7 | 11.4% | 11.7% | 11.4% | 13.0% | 11.0% | 12.7% | 13.0% | 14.3% |
| Other | 16.8 | 17.8 | 12.2 | 10.0 | 12.5 | 11.7 | 14.6% | 15.3% | 15.4% | 10.6% | 11.3% | 8.5% | 12.3% | 10.2% |
| Vans | 13.2 | 8.0 | 12.5 | 16.7 | 13.8 | 9.4 | 10.1% | 10.7% | 11.4% | 11.3% | 11.0% | 8.5% | 9.7% | 12.7% |
| Tommy Hilfiger | 11.4 | 7.7 | 13.3 | 14.8 | 9.5 | 8.7 | 11.7% | 7.3% | 10.1% | 10.0% | 10.7% | 7.7% | 8.0% | 10.2% |
| Guess? | 3.9 | 7.3 | 8.5 | 5.2 | 7.9 | 9.0 | 6.5% | 4.7% | 6.9% | 7.0% | 4.0% | 4.5% | 8.0% | 5.3% |
| Carter's | 8.4 | 7.7 | 9.9 | 8.1 | 10.5 | 8.4 | 5.8% | 6.0% | 5.9% | 8.0% | 11.0% | 3.7% | 6.3% | 9.6% |
Beauty Products
| Purchase rate | Dec 27, 2021 | Mar 21, 2022 | Jun 13, 2022 | Sep 5, 2022 | Nov 28, 2022 | Feb 20, 2023 | Jul 24, 2023 | Oct 9, 2023 | Mar 11, 2024 | Jun 3, 2024 | Aug 26, 2024 | Nov 25, 2024 | Feb 17, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 71.7% | 69.4% | 68.8% | 68.5% | 73.5% | 73.3% | 75.3% | 71.6% | 76.5% | 71.8% | 71.6% | 68.2% | 68.5% |
| Retailers they purchased from | Dec 27, 2021 | Mar 21, 2022 | Jun 13, 2022 | Sep 5, 2022 | Nov 28, 2022 | Feb 20, 2023 | Jul 24, 2023 | Oct 9, 2023 | Mar 11, 2024 | Jun 3, 2024 | Aug 26, 2024 | Nov 25, 2024 | Feb 17, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Walmart | 37.8% | 37.8% | 36.4% | 52.5% | 49.0% | 55.3% | 47.5% | 46.2% | 47.4% | 41.3% | 45.2% | 42.0% | 43.5% |
| Amazon.com | 44.7% | 44.7% | 43.1% | 33.8% | 31.6% | 37.5% | 32.6% | 36.8% | 37.4% | 33.7% | 37.6% | 40.1% | 32.0% |
| CVS | 21.7% | 15.9% | 20.9% | 18.7% | 16.0% | 21.2% | 17.6% | 16.3% | 18.4% | 16.0% | 20.3% | 20.4% | 14.4% |
| Target (excluding Ulta at Target) | 28.6% | 23.6% | 25.5% | 21.6% | 19.0% | 21.2% | 24.6% | 18.8% | 19.7% | 18.4% | 19.0% | 17.5% | 18.3% |
| Sephora (excluding at Kohl's) | 13.6% | 12.4% | 12.6% | 10.4% | 7.1% | 12.6% | 13.3% | 11.5% | 11.9% | 12.5% | 17.9% | 16.4% | 16.5% |
| Ulta (excluding Ulta at Target) | 20.8% | 17.6% | 13.9% | 14.0% | 10.2% | 17.1% | 20.6% | 15.6% | 13.9% | 14.9% | 17.2% | 15.7% | 15.5% |
| Ulta at Target | 10.3% | 8.1% | 9.3% | 7.9% | 10.9% | 11.6% | 11.6% | 13.5% | 11.6% | 15.6% | 11.4% | 13.5% | 11.5% |
| Walgreens | 23.9% | 19.6% | 21.5% | 20.5% | 17.7% | 21.8% | 18.3% | 17.7% | 13.9% | 21.5% | 13.4% | 12.8% | 19.4% |
| TikTok | 6.7% | 5.2% | 8.3% | 6.8% | 11.6% | 20.5% | 5.6% | 8.3% | 9.4% | 12.8% | 6.2% | 12.0% | 8.3% |
| Sally Beauty | 10.8% | 9.5% | 9.6% | 10.8% | 9.5% | 14.7% | 9.0% | 11.1% | 8.7% | 11.5% | 6.9% | 10.6% | 7.2% |
| Macy's | 10.0% | 8.4% | 10.6% | 9.0% | 13.9% | 15.0% | 9.3% | 9.4% | 11.0% | 10.4% | 14.1% | 10.6% | 14.7% |
| 5.8% | 4.3% | 8.6% | 7.9% | 10.5% | 16.4% | 7.3% | 6.9% | 7.4% | 6.6% | 7.2% | 10.6% | 8.3% | |
| Sephora at Kohl's | 7.8% | 4.3% | 7.0% | 7.6% | 6.1% | 9.2% | 8.0% | 6.6% | 7.7% | 9.0% | 9.0% | 10.2% | 12.2% |
| A brand's own website | 14.7% | 13.5% | 8.9% | 5.0% | 5.8% | 15.7% | 11.3% | 8.3% | 6.8% | 9.4% | 7.2% | 8.8% | 11.9% |
| Kohl's (excluding Sephora at Kohl's) | 7.2% | 5.2% | 7.0% | 5.8% | 4.8% | 6.8% | 7.3% | 5.2% | 3.9% | 6.6% | 5.5% | 8.4% | 5.0% |
| YouTube | 6.9% | 7.2% | 10.9% | 6.5% | 9.5% | 18.8% | 7.3% | 7.6% | 9.0% | 11.5% | 7.9% | 7.7% | 10.1% |
| Other | 11.9% | 8.7% | 8.6% | 10.4% | 7.1% | 17.4% | 7.6% | 5.6% | 8.1% | 8.0% | 7.6% | 6.9% | 7.6% |
| Subscription beauty box company | 6.9% | 5.2% | 7.3% | 6.1% | 2.4% | 6.8% | 3.7% | 1.7% | 5.8% | 5.9% | 4.1% | 5.8% | 4.3% |
| Nordstrom | 4.6% | 6.6% | 4.7% | 4.4% | 7.2% | 7.0% | 5.9% | 7.1% | 4.2% | 3.1% | 4.4% | 6.5% | |
| A brand's livestream (video shopping online) | 3.1% | 3.2% | 3.6% | 3.6% | 2.7% | 9.6% | 3.0% | 2.8% | 5.5% | 3.1% | 2.4% | 4.0% | 4.7% |
| Bluemercury | 4.4% | 1.2% | 4.3% | 2.2% | 2.0% | 6.5% | 1.7% | 3.1% | 2.3% | 1.0% | 2.8% | 3.3% | 3.2% |
| An influencer's livestream (video shopping online) | 4.7% | 2.6% | 4.6% | 5.4% | 3.4% | 9.2% | 3.0% | 4.2% | 4.8% | 4.2% | 2.4% | 2.9% | 3.2% |
| Product categories they bought | Dec 27, 2021 | Mar 21, 2022 | Jun 13, 2022 | Sep 5, 2022 | Nov 28, 2022 | Feb 20, 2023 | Jul 24, 2023 | Oct 9, 2023 | Mar 11, 2024 | Jun 3, 2024 | Aug 26, 2024 | Nov 25, 2024 | Feb 17, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shampoo | 69.8% | 57.5% | 60.1% | 68.4% | 63.9% | 64.2% | 61.8% | 61.4% | 59.9% | 61.2% | |||
| Moisturizer/anti-ager | 42.8% | 35.5% | 28.2% | 30.9% | 23.1% | 24.2% | 44.9% | 43.4% | 45.5% | 41.7% | 49.0% | 43.1% | 45.7% |
| Fragrance (including eau de toilette, cologne, perfume, toilet water, etc.) | 27.8% | 19.9% | 17.6% | 24.8% | 22.1% | 30.4% | 33.6% | 31.9% | 31.0% | 28.8% | 29.3% | 32.1% | 36.0% |
| Hair deep conditioners | 26.7% | 25.4% | 20.9% | 23.4% | 18.7% | 25.6% | 31.6% | 25.7% | 34.5% | 35.1% | 26.6% | 26.3% | 29.5% |
| Night cream | 22.5% | 21.9% | 20.2% | 15.8% | 15.0% | 20.1% | 17.9% | 18.1% | 23.5% | 24.0% | 23.1% | 24.1% | 23.0% |
| Serum | 18.1% | 16.1% | 12.3% | 16.9% | 11.9% | 12.6% | 18.9% | 18.4% | 17.7% | 16.0% | 13.4% | 21.5% | 22.3% |
| Hair color | 25.3% | 16.4% | 19.9% | 23.4% | 22.4% | 24.9% | 25.2% | 22.9% | 23.2% | 21.9% | 20.0% | 21.2% | 17.3% |
| Beauty tools & brushes | 20.6% | 13.8% | 17.2% | 17.3% | 20.1% | 14.0% | 17.9% | 18.1% | 19.7% | 26.4% | 22.4% | 20.8% | 25.2% |
| Eye cream | 22.5% | 18.4% | 23.2% | 18.7% | 12.2% | 17.4% | 22.9% | 21.5% | 21.6% | 21.2% | 21.0% | 20.1% | 24.5% |
| Foundation | 21.9% | 21.3% | 21.2% | 23.4% | 19.0% | 24.2% | 17.3% | 15.3% | 14.2% | 16.7% | 20.0% | 19.0% | 15.5% |
| Eyeliner | 25.6% | 23.9% | 19.2% | 22.7% | 19.4% | 22.5% | 16.3% | 18.4% | 13.2% | 17.7% | 15.5% | 18.2% | 13.7% |
| Mascara | 33.1% | 24.5% | 24.2% | 27.0% | 25.9% | 30.0% | 19.6% | 20.5% | 16.8% | 18.4% | 19.3% | 17.5% | 16.5% |
| Hair styling tools and appliances/electronics | 22.5% | 13.0% | 15.9% | 13.3% | 13.9% | 18.1% | 14.3% | 12.5% | 13.9% | 18.8% | 16.9% | 16.4% | 16.2% |
| Masks (facial) | 19.4% | 15.9% | 18.9% | 15.1% | 15.6% | 16.7% | 17.3% | 16.0% | 17.7% | 20.1% | 16.9% | 15.7% | 16.5% |
| Lipstick | 27.8% | 19.0% | 18.9% | 20.5% | 17.3% | 22.9% | 13.3% | 15.3% | 11.3% | 16.0% | 16.6% | 15.0% | 12.6% |
| Lip balm | 35.8% | 34.6% | 31.1% | 28.8% | 27.6% | 31.4% | 15.6% | 14.6% | 12.6% | 16.0% | 17.6% | 13.9% | 17.3% |
| Eyeshadow | 23.1% | 16.7% | 17.6% | 19.4% | 15.6% | 20.1% | 14.0% | 12.8% | 10.3% | 13.9% | 14.5% | 13.5% | 13.3% |
| Nail polish | 24.4% | 18.4% | 23.5% | 25.5% | 17.3% | 25.9% | 13.0% | 14.6% | 10.0% | 15.6% | 16.2% | 13.1% | 11.5% |
| Blush | 16.1% | 11.5% | 12.3% | 14.0% | 14.3% | 16.4% | 11.3% | 10.1% | 8.1% | 14.9% | 11.4% | 12.4% | 12.2% |
| Perfumed body oils | 12.2% | 10.7% | 13.6% | 15.5% | 12.6% | 15.0% | 9.3% | 9.0% | 11.9% | 12.5% | 10.3% | 10.2% | 13.7% |
| Corrector | 9.7% | 7.2% | 7.6% | 6.8% | 6.5% | 8.9% | 9.6% | 9.0% | 7.7% | 9.4% | 9.3% | 9.1% | 7.9% |
| Hair masks | 12.5% | 8.7% | 11.6% | 10.4% | 10.2% | 13.0% | 7.6% | 11.1% | 9.7% | 12.5% | 8.3% | 8.4% | 13.3% |
| Other | 6.1% | 6.6% | 5.6% | 1.4% | 3.1% | 3.4% | 4.7% | 3.5% | 1.9% | 3.1% | 4.1% | 3.6% | 4.0% |
Department Stores
| Purchase rate | Mar 14, 2022 | Jun 6, 2022 | Aug 29, 2022 | Nov 21, 2022 | Feb 13, 2023 | May 1, 2023 | Oct 3, 2023 | Dec 19, 2023 | Mar 6, 2024 | May 27, 2024 | Aug 19, 2024 | Nov 18, 2024 | Feb 10, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 48.4 | 49.9 | 50.5 | 59.3 | 60.0 | 57.3% | 50.8% | 64.8% | 58.3% | 68.4% | 58.6% | 59.9% | 61.0% |
| Retailers they purchased from | Mar 14, 2022 | Jun 6, 2022 | Aug 29, 2022 | Nov 21, 2022 | Feb 13, 2023 | May 1, 2023 | Oct 3, 2023 | Dec 19, 2023 | Mar 6, 2024 | May 27, 2024 | Aug 19, 2024 | Nov 18, 2024 | Feb 10, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kohl's | 48.4 | 42.1 | 48.5 | 42.6 | 45.5 | 42.8% | 47.8% | 46.3% | 52.1% | 48.0% | 50.0% | 51.0% | 52.6% |
| Macy's | 34.1 | 42.1 | 44.2 | 38.4 | 35.5 | 39.7% | 35.3% | 37.9% | 43.6% | 40.4% | 44.9% | 39.5% | 45.3% |
| JCPenney | 31.4 | 23.7 | 29.1 | 35.9 | 29.3 | 28.8% | 25.0% | 32.5% | 27.0% | 35.6% | 30.5% | 28.0% | 26.3% |
| Nordstrom | 17.5 | 24.6 | 18.9 | 16.9 | 13.6 | 20.1% | 14.3% | 16.3% | 16.2% | 22.2% | 20.8% | 13.2% | 15.8% |
| Dillards | 19.3 | 12.7 | 14.6 | 12.7 | 14.9 | 15.3% | 11.6% | 14.3% | 10.8% | 17.5% | 11.9% | 12.3% | 14.2% |
| Other | 8.5 | 7.5 | 8.7 | 12.2 | 9.9 | 9.2% | 8.5% | 12.8% | 8.9% | 9.8% | 8.9% | 12.3% | 8.5% |
| Saks Fifth Avenue | 9.4 | 8.3 | 11.2 | 11.8 | 7.4 | 14.0% | 5.4% | 5.4% | 4.6% | 12.0% | 6.8% | 5.8% | 6.1% |
| Neiman Marcus | 7.6 | 7.5 | 6.8 | 8.0 | 10.3 | 14.0% | 4.9% | 4.9% | 6.9% | 8.7% | 8.1% | 5.3% | 6.1% |
| Bloomingdale's | 11.7 | 9.7 | 12.1 | 12.7 | 10.7 | 15.3% | 5.4% | 5.9% | 5.8% | 9.5% | 5.5% | 4.5% | 11.7% |
| Bergdorf Goodman | 5.4 | 9.7 | 6.3 | 6.8 | 7.4 | 11.4% | 1.3% | 2.0% | 5.4% | 6.2% | 4.7% | 4.5% | 1.6% |
| Product categories they bought | Mar 14, 2022 | Jun 6, 2022 | Aug 29, 2022 | Nov 21, 2022 | Feb 13, 2023 | May 1, 2023 | Oct 3, 2023 | Dec 19, 2023 | Mar 6, 2024 | May 27, 2024 | Aug 19, 2024 | Nov 18, 2024 | Feb 10, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Men's clothing | 33.6 | 32.0 | 42.7 | 33.3 | 39.3 | 38.0% | 47.8% | 40.4% | 47.1% | 45.8% | 47.5% | 51.4% | 47.4% |
| Women's clothing | 49.8 | 39.9 | 45.6 | 43.0 | 42.6 | 38.9% | 42.9% | 36.9% | 44.4% | 47.6% | 41.9% | 41.2% | 48.6% |
| Footwear | 26.0 | 28.1 | 34.0 | 31.2 | 27.3 | 38.9% | 29.9% | 31.5% | 30.9% | 40.7% | 39.4% | 31.7% | 30.8% |
| Accessories (incl. belts, handbags, hats, scarves, wallets) excluding jewelry | 17.0 | 18.4 | 26.7 | 24.1 | 22.7 | 28.4% | 14.3% | 24.6% | 26.3% | 28.0% | 23.7% | 24.3% | 23.1% |
| Kids' clothing | 21.5 | 18.0 | 29.1 | 19.0 | 26.0 | 19.2% | 22.3% | 24.1% | 27.0% | 25.5% | 21.2% | 24.3% | 25.5% |
| Beauty/grooming/fragrance (incl. cosmetics, skincare, beauty tools) | 23.3 | 19.3 | 24.8 | 30.0 | 26.4 | 28.8% | 18.8% | 24.6% | 22.4% | 26.9% | 20.8% | 24.3% | 22.7% |
| Toys | 13.9 | 10.5 | 15.0 | 13.1 | 19.8 | 15.7% | 6.3% | 11.3% | 15.8% | 16.4% | 11.0% | 16.5% | 10.9% |
| Home products (incl. appliances, furniture, kitchen Items, linens) | 16.1 | 16.7 | 18.4 | 22.4 | 24.0 | 29.7% | 9.8% | 19.2% | 19.3% | 22.9% | 15.3% | 16.0% | 19.4% |
| Jewelry | 12.6 | 12.3 | 19.9 | 18.1 | 14.0 | 20.5% | 10.7% | 9.4% | 12.4% | 22.9% | 12.7% | 14.0% | 14.6% |
| Consumer electronics/technology products | 9.4 | 12.7 | 14.6 | 10.5 | 10.3 | 20.1% | 7.6% | 7.4% | 9.3% | 10.2% | 7.6% | 9.5% | 10.1% |
| Other | 5.8 | 7.9 | 3.9 | 2.1 | 2.1 | 3.5% | 0.9% | 6.9% | 3.1% | 1.8% | 3.4% | 2.9% | 2.8% |
Dollar Stores
| Purchase rate | Jan 31, 2022 | Apr 25, 2022 | Jul 18, 2022 | Oct 10, 2022 | Jan 2, 2023 | Mar 27, 2023 | June 12, 2023 | Aug 28, 2023 | Nov 13, 2023 | Jan 29, 2024 | Apr 15, 2024 | Jul 8, 2024 | Sep 30, 2024 | Dec 23, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 58.3% | 60.6% | 64.5% | 67.8% | 72.3% | 75.0 | 69.5% | 72.5% | 69.5% | 75.6% | 75.4% | 67.6% | 69.9% | 63.0% |
| Retailers they purchased from | Jan 31, 2022 | Apr 25, 2022 | Jul 18, 2022 | Oct 10, 2022 | Jan 2, 2023 | Mar 27, 2023 | June 12, 2023 | Aug 28, 2023 | Nov 13, 2023 | Jan 29, 2024 | Apr 15, 2024 | Jul 8, 2024 | Sep 30, 2024 | Dec 23, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dollar Tree | 73.2% | 73.6% | 70.8% | 59.4% | 66.6% | 54.7 | 73.6% | 71.0% | 69.8% | 69.6% | 68.1% | 69.6% | 72.4% | 67.7% |
| Dollar General | 45.5% | 52.5% | 45.6% | 59.8% | 55.5% | 44.7 | 54.3% | 57.6% | 54.3% | 60.4% | 54.3% | 53.8% | 54.8% | 49.2% |
| Family Dollar | 30.9% | 29.4% | 31.8% | 38.0% | 39.0% | 36.3 | 31.8% | 27.2% | 35.3% | 36.3% | 37.2% | 28.6% | 36.7% | 28.7% |
| Five Below | 16.7% | 20.4% | 21.5% | 18.5% | 25.9% | 24.0 | 17.5% | 17.6% | 21.6% | 19.8% | 20.7% | 24.2% | 18.4% | 18.1% |
| 99 Cents Only | 11.0% | 11.7% | 10.6% | 11.8% | 11.7% | 25.0 | 5.7% | 4.5% | 9.7% | 6.3% | 10.2% | 8.1% | ||
| Other | 1.2% | 1.5% | 1.5% | 0.7% | 1.0% | 1.0 | 0.7% | 0.3% | 0.7% | 1.0% | 0.7% | 0.4% | 0.0% | 1.2% |
| Product categories they bought | Jan 31, 2022 | Apr 25, 2022 | Jul 18, 2022 | Oct 10, 2022 | Jan 2, 2023 | Mar 27, 2023 | June 12, 2023 | Aug 28, 2023 | Nov 13, 2023 | Jan 29, 2024 | Apr 15, 2024 | Jul 8, 2024 | Sep 30, 2024 | Dec 23, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Everyday household products (e.g., cleaning products, paper towels, laundry products) | 43.9% | 46.4% | 43.8% | 45.8% | 44.1% | 40.0 | 57.9% | 53.1% | 49.6% | 55.8% | 50.7% | 47.3% | 50.5% | 42.9% |
| Food or beverages (i.e., groceries) | 43.5% | 46.4% | 44.5% | 54.6% | 46.2% | 43.0 | 53.2% | 50.7% | 52.2% | 56.8% | 51.0% | 51.3% | 46.3% | 42.5% |
| Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) | 39.8% | 35.5% | 34.7% | 40.2% | 40.3% | 42.3 | 44.3% | 43.1% | 42.8% | 45.2% | 44.4% | 39.9% | 43.1% | 35.0% |
| School/office supplies (e.g., stationery) | 24.8% | 29.1% | 26.6% | 22.5% | 24.5% | 20.3 | 27.1% | 32.1% | 22.7% | 25.4% | 31.3% | 23.4% | 25.4% | 26.0% |
| Pet products | 17.9% | 21.9% | 19.7% | 26.2% | 21.4% | 19.3 | 20.7% | 21.4% | 21.2% | 26.4% | 23.0% | 17.2% | 22.6% | 19.7% |
| Health products (e.g., vitamins, medicines, health devices) | 22.0% | 16.6% | 17.5% | 23.6% | 19.0% | 23.0 | 21.4% | 20.3% | 18.7% | 24.4% | 23.0% | 21.6% | 19.4% | 17.7% |
| Toys or games | 17.5% | 19.6% | 18.6% | 15.1% | 20.0% | 15.7 | 20.0% | 16.2% | 16.2% | 19.1% | 15.1% | 17.9% | 19.4% | 21.3% |
| Cosmetics, skincare or fragrance products | 15.9% | 13.6% | 15.3% | 16.2% | 19.0% | 15.0 | 18.2% | 14.5% | 16.9% | 18.2% | 18.1% | 13.9% | 12.0% | 16.5% |
| Household appliances | 8.5% | 10.2% | 7.7% | 7.4% | 7.2% | 9.7 | 7.1% | 7.2% | 7.2% | 11.2% | 8.9% | 9.5% | 11.0% | 6.7% |
| Cigarettes/tobacco/e-cigarettes | 6.9% | 5.3% | 6.2% | 11.1% | 10.0% | 9.7 | 7.1% | 9.0% | 8.3% | 10.9% | 8.6% | 8.4% | 10.2% | 4.7% |
| Books, movies, music or video games (incl. digital purchases) | 9.4% | 8.7% | 7.3% | 6.6% | 10.7% | 15.0 | 6.4% | 8.3% | 6.1% | 8.3% | 7.9% | 8.4% | 9.5% | 7.5% |
| Furniture, furnishings or decorative products for the home | 6.5% | 13.2% | 11.3% | 7.7% | 12.4% | 15.0 | 5.0% | 10.3% | 9.4% | 6.6% | 6.9% | 6.6% | 9.2% | 6.3% |
| Clothing, footwear or fashion accessories | 7.7% | 12.8% | 13.5% | 15.5% | 9.7% | 19.3 | 9.3% | 8.6% | 10.4% | 10.6% | 9.9% | 10.3% | 8.1% | 9.4% |
| Home-improvement or garden products | 13.4% | 16.6% | 14.2% | 9.6% | 10.0% | 16.3 | 7.5% | 6.9% | 8.6% | 9.2% | 13.8% | 9.9% | 6.7% | 7.1% |
| Electronics | 6.1% | 5.3% | 9.9% | 7.4% | 6.9% | 9.7 | 5.0% | 7.2% | 4.7% | 6.6% | 6.3% | 7.3% | 6.7% | 7.5% |
| Bags or luggage | 3.7% | 6.4% | 5.8% | 5.9% | 4.5% | 8.7 | 2.1% | 1.7% | 2.5% | 3.3% | 7.2% | 5.1% | 3.2% | 3.9% |
| Sports/fitness products (ex. clothing/footwear) | 2.9% | 6.0% | 5.8% | 6.6% | 4.5% | 11.7 | 2.5% | 4.1% | 6.5% | 6.6% | 7.2% | 5.9% | 2.8% | 3.9% |
| Other | 13.0% | 7.2% | 7.7% | 7.7% | 10.0% | 4.7 | 8.2% | 8.3% | 8.3% | 5.9% | 5.3% | 5.5% | 2.5% | 11.0% |
Drugstore and Pharmacy Retailers
| Purchase rate | Aug 8, 2022 | Oct 31, 2022 | Jan 23, 2023 | Apr 10, 2023 | Jun 26, 2023 | Sep 11, 2023 | Nov 27, 2023 | Feb 12, 2024 | May 6, 2024 | Jul 29, 2024 | Oct 28, 2024 | Jan 20, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 72.5% | 69.6% | 70.9% | 82.0% | 76.8% | 75.9% | 79.0% | 80.5% | 78.3% | 76.8% | 78.0% | 75.5% |
| Retailers they purchased from | Aug 8, 2022 | Oct 31, 2022 | Jan 23, 2023 | Apr 10, 2023 | Jun 26, 2023 | Sep 11, 2023 | Nov 27, 2023 | Feb 12, 2024 | May 6, 2024 | Jul 29, 2024 | Oct 28, 2024 | Jan 20, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CVS | 40.4% | 36.6% | 41.4% | 29.6 | 44.3% | 44.3% | 38.6% | 43.3% | 43.5% | 49.2% | 47.5% | 52.3% |
| Walgreens | 40.4% | 34.9% | 38.6% | 30.2 | 43.6% | 42.7% | 42.4% | 39.3% | 44.4% | 44.3% | 43.0% | 38.6% |
| Walmart pharmacy | 20.1% | 22.2% | 26.3% | 29.9 | 18.6% | 17.8% | 18.4% | 23.5% | 17.3% | 19.5% | 15.2% | 18.5% |
| CVS Pharmacy inside Target stores | 9.0% | 9.9% | 12.3% | 11.6 | 7.8% | 8.4% | 8.2% | 10.5% | 7.3% | 12.1% | 12.7% | 11.7% |
| Rite Aid | 12.0% | 13.7% | 9.8% | 11.6 | 10.7% | 11.7% | 10.4% | 11.8% | 8.9% | 12.7% | 11.4% | 9.1% |
| Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & Drug/Dillons/Fry's pharmacy | 6.6% | 9.5% | 10.5% | 11.0 | 8.5% | 5.8% | 8.5% | 8.0% | 8.9% | 8.5% | 7.0% | 7.5% |
| Costco pharmacy | 3.0% | 5.6% | 4.6% | 12.2 | 4.9% | 2.9% | 6.3% | 4.6% | 4.2% | 6.5% | 8.2% | 5.5% |
| Publix pharmacy | 4.8% | 4.2% | 4.6% | 10.1 | 6.2% | 2.6% | 5.4% | 6.2% | 6.1% | 4.6% | 7.3% | 4.9% |
| Other | 7.8% | 8.8% | 8.1% | 6.7 | 7.5% | 7.1% | 7.9% | 5.6% | 7.3% | 6.8% | 2.2% | 4.9% |
| Independent/local retailer | 4.5% | 7.7% | 4.6% | 4.0 | 4.9% | 7.4% | 4.4% | 8.0% | 5.1% | 2.6% | 5.1% | 4.5% |
| Sam's Club pharmacy | 3.9% | 3.2% | 6.3% | 14.9 | 2.3% | 1.9% | 3.5% | 6.8% | 2.2% | 4.9% | 4.4% | 3.2% |
| Medicine Shoppe | 2.4% | 3.9% | 3.5% | 10.7 | 2.9% | 1.0% | 1.9% | 3.4% | 1.6% | 2.6% | 3.8% | 3.2% |
| Good Neighbor Pharmacy | 2.7% | 4.9% | 2.5% | 8.2 | 2.3% | 0.6% | 1.9% | 2.2% | 2.2% | 1.3% | 1.3% | 2.9% |
| Albertsons pharmacy | 1.5% | 4.6% | 4.2% | 9.8 | 1.3% | 1.9% | 3.5% | 3.1% | 1.9% | 3.6% | 5.1% | 2.6% |
| Health Mart | 2.1% | 2.5% | 2.5% | 10.7 | 4.2% | 0.3% | 2.8% | 2.8% | 1.9% | 2.3% | 2.8% | 2.3% |
| H-E-B pharmacy | 3.3% | 2.8% | 2.1% | 7.9 | 3.3% | 2.3% | 3.2% | 1.9% | 2.2% | 2.3% | 4.1% | 1.6% |
| Food Lion/Giant/Hannaford/Stop & Shop pharmacy | 1.8% | 6.7% | 4.6% | 6.4 | 2.9% | 1.6% | 3.2% | 2.5% | 3.5% | 2.3% | 1.3% | 1.0% |
| Product categories they bought | Aug 8, 2022 | Oct 31, 2022 | Jan 23, 2023 | Apr 10, 2023 | Jun 26, 2023 | Sep 11, 2023 | Nov 27, 2023 | Feb 12, 2024 | May 6, 2024 | Jul 29, 2024 | Oct 28, 2024 | Jan 20, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prescription drugs | 63.8% | 60.2% | 58.9% | 54.9 | 66.4% | 68.0% | 63.6% | 64.4% | 67.1% | 67.8% | 62.0% | 63.0% |
| Vitamins/supplements/nutrition products | 36.5% | 38.4% | 39.3% | 46.6 | 38.8% | 39.8% | 36.1% | 42.7% | 43.1% | 44.3% | 42.7% | 43.8% |
| Over-the-counter products and medicines (incl. Band-Aids and bandages) | 38.0% | 42.3% | 41.4% | 40.9 | 40.7% | 50.5% | 42.1% | 46.7% | 48.6% | 46.3% | 42.1% | 43.5% |
| Food/drink (e.g., snacks) | 26.6% | 29.2% | 27.4% | 28.7 | 33.9% | 34.0% | 26.6% | 28.5% | 29.1% | 33.2% | 29.1% | 30.5% |
| Toiletries/personal care products | 26.3% | 31.0% | 28.1% | 28.4 | 31.3% | 29.4% | 24.4% | 25.4% | 31.0% | 26.7% | 29.1% | 28.2% |
| Beauty products incl. fragrance | 16.2% | 18.7% | 15.8% | 19.8 | 19.5% | 16.2% | 15.2% | 18.3% | 18.5% | 16.3% | 19.0% | 16.9% |
| Everyday household products | 18.9% | 20.4% | 18.2% | 21.0 | 22.8% | 17.5% | 18.0% | 20.1% | 15.0% | 20.2% | 17.1% | 16.9% |
| Health devices/durable products (e.g., tests, monitoring devices, mobility devices and other durable products) | 9.9% | 10.6% | 12.6% | 21.6 | 9.8% | 6.8% | 11.4% | 9.6% | 12.1% | 11.1% | 12.7% | 11.0% |
| Baby and kids products | 6.0% | 9.5% | 10.2% | 9.5 | 10.1% | 5.8% | 10.8% | 7.1% | 4.5% | 8.8% | 10.1% | 7.5% |
| Other | 1.5% | 2.8% | 1.8% | 1.5 | 3.9% | 2.6% | 1.9% | 1.9% | 1.6% | 2.0% | 2.5% | 1.9% |
E-Commerce/Online Purchases
| Purchase rate | Feb 28, 2022 | May 23, 2022 | Aug 15, 2022 | Nov 7, 2022 | Jan 30, 2023 | July 3, 2023 | Sept 18, 2023 | Dec 4, 2023 | Feb 19, 2024 | May 13, 2024 | Aug 5, 2024 | Nov 4, 2024 | Jan 27, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 88.6% | 89.7% | 77.8% | 80.2% | 86.8% | 87.8% | 90.5% | 89.3% | 91.5% | 89.0% | 84.8% | 88.8% | 89.9% |
| Retailers they purchased from | Feb 28, 2022 | May 23, 2022 | Aug 15, 2022 | Nov 7, 2022 | Jan 30, 2023 | July 3, 2023 | Sept 18, 2023 | Dec 4, 2023 | Feb 19, 2024 | May 13, 2024 | Aug 5, 2024 | Nov 4, 2024 | Jan 27, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amazon | 81.1% | 84.5% | 70.4% | 76.9% | 77.8% | 78.3% | 81.0% | 73.7% | 75.5% | 76.1% | 78.2% | 75.9% | 77.5% |
| Walmart | 34.4% | 36.2% | 41.0% | 43.2% | 37.8% | 43.6% | 36.9% | 45.0% | 40.1% | 39.2% | 38.8% | 40.9% | 45.3% |
| Target | 22.2% | 26.0% | 20.3% | 23.5% | 18.4% | 23.9% | 17.4% | 26.5% | 23.7% | 20.6% | 19.7% | 23.2% | 28.6% |
| eBay | 14.6% | 13.4% | 18.2% | 13.0% | 15.3% | 16.8% | 14.0% | 17.6% | 16.6% | 14.1% | 12.9% | 19.9% | 16.5% |
| Macy's | 9.7% | 6.3% | 9.6% | 5.6% | 11.0% | 7.4% | 6.9% | 10.6% | 7.6% | 9.0% | 8.8% | 9.8% | 12.6% |
| Temu | 12.7% | 19.0% | 15.8% | 15.8% | 15.3% | 18.5% | 12.4% | ||||||
| Kohl's | 9.5% | 8.9% | 8.8% | 7.7% | 12.7% | 11.4% | 7.7% | 13.7% | 9.3% | 11.8% | 9.7% | 11.5% | 12.1% |
| Sam's Club | 9.3% | 10.2% | 10.9% | 10.5% | 8.9% | 6.8% | 8.0% | 10.9% | 10.1% | 9.9% | 7.1% | 10.1% | 10.7% |
| Costco | 13.6% | 12.6% | 9.9% | 9.0% | 9.5% | 8.3% | 6.1% | 12.3% | 10.6% | 9.0% | 7.6% | 10.6% | 9.1% |
| Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & DrugDillons/Fry's | 8.4% | 4.7% | 7.8% | 6.8% | 6.3% | 7.4% | 5.8% | 8.1% | 7.6% | 7.0% | 5.6% | 5.0% | 8.5% |
| Dollar General | 5.0% | 3.4% | 11.9% | 7.1% | 7.5% | 5.7% | 5.0% | 8.4% | 6.0% | 9.6% | 6.5% | 5.6% | 7.4% |
| Dollar Tree/Family Dollar | 5.6% | 2.9% | 6.8% | 6.8% | 5.8% | 5.7% | 3.6% | 6.2% | 8.4% | 9.0% | 5.9% | 6.2% | 6.9% |
| Shein | 9.4% | 9.8% | 8.4% | 8.7% | 9.4% | 10.6% | 6.0% | ||||||
| T.J. Maxx/Marshalls/HomeGoods/HomeSense/Sierra | 4.7% | 5.3% | 4.9% | 6.8% | 5.2% | 4.0% | 4.1% | 5.9% | 4.6% | 5.4% | 4.1% | 6.2% | 5.5% |
| Other | 7.1% | 4.7% | 5.2% | 4.6% | 7.5% | 4.3% | 9.6% | 7.3% | 7.1% | 6.2% | 10.3% | 4.5% | 5.5% |
| Aldi | 4.1% | 6.8% | 6.5% | 4.9% | 6.9% | 5.7% | 2.8% | 6.7% | 7.1% | 5.4% | 6.2% | 5.6% | 5.2% |
| Publix | 5.4% | 3.7% | 4.4% | 3.4% | 4.0% | 5.7% | 3.0% | 5.0% | 4.6% | 2.8% | 6.5% | 6.2% | 4.1% |
| Whole Foods Market | 4.7% | 4.7% | 7.3% | 2.8% | 4.3% | 2.6% | 3.6% | 7.3% | 3.3% | 6.8% | 3.8% | 5.6% | 3.6% |
| Food Lion/Giant/Hannaford/Stop & Shop | 3.2% | 2.1% | 3.4% | 3.7% | 3.7% | 3.1% | 3.3% | 3.4% | 4.4% | 3.9% | 2.9% | 3.4% | 3.6% |
| Albertsons/Safeway | 5.2% | 3.4% | 4.2% | 3.7% | 3.5% | 1.7% | 2.2% | 4.8% | 2.7% | 3.1% | 3.8% | 3.6% | 1.6% |
| Product categories they bought | Feb 28, 2022 | May 23, 2022 | Aug 15, 2022 | Nov 7, 2022 | Jan 30, 2023 | July 3, 2023 | Sept 18, 2023 | Dec 4, 2023 | Feb 19, 2024 | May 13, 2024 | Aug 5, 2024 | Nov 4, 2024 | Jan 27, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Clothing, footwear or fashion accessories | 37.2% | 41.2% | 33.5% | 38.6% | 35.4% | 42.5% | 41.6% | 46.9% | 41.1% | 44.5% | 46.5% | 46.2% | 49.5% |
| Health products (e.g., vitamins, medicines, health devices) | 33.8% | 30.2% | 24.9% | 29.6% | 34.0% | 34.2% | 27.5% | 34.1% | 34.6% | 34.9% | 39.7% | 37.3% | 42.6% |
| Food or beverages (i.e., groceries) | 35.5% | 32.3% | 31.2% | 40.4% | 31.7% | 36.8% | 30.3% | 35.2% | 36.8% | 34.6% | 32.1% | 30.0% | 39.8% |
| Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) | 32.0% | 32.6% | 27.8% | 33.0% | 26.8% | 30.8% | 32.0% | 32.1% | 33.0% | 32.7% | 32.4% | 28.3% | 36.8% |
| Pet products | 26.9% | 31.8% | 24.7% | 28.7% | 28.2% | 29.9% | 34.2% | 30.7% | 31.1% | 33.8% | 26.2% | 29.1% | 36.3% |
| Everyday household products (e.g., cleaning products, paper towels, laundry products) | 28.4% | 29.9% | 23.6% | 30.6% | 28.5% | 26.2% | 33.9% | 29.6% | 28.6% | 29.3% | 31.2% | 28.3% | 35.2% |
| Cosmetics, skincare or fragrance products | 21.7% | 27.3% | 19.2% | 20.7% | 20.7% | 22.5% | 20.1% | 24.3% | 23.7% | 21.7% | 23.8% | 25.8% | 29.7% |
| Books, movies, music or video games (incl. digital purchases) | 34.6% | 29.1% | 16.4% | 21.3% | 23.3% | 23.6% | 26.4% | 26.3% | 24.3% | 23.9% | 23.5% | 23.8% | 24.5% |
| Electronics (e.g., computers, TVs, smartphones, games consoles, etc.) | 20.9% | 18.6% | 19.0% | 23.1% | 18.2% | 23.4% | 15.7% | 26.0% | 17.4% | 18.9% | 20.0% | 20.2% | 24.2% |
| Toys or games | 20.4% | 16.3% | 15.3% | 22.5% | 21.6% | 16.2% | 17.1% | 24.3% | 21.3% | 18.0% | 14.4% | 31.9% | 22.8% |
| Home-improvement or garden products | 15.5% | 22.3% | 16.6% | 10.8% | 12.4% | 17.4% | 15.2% | 15.4% | 11.4% | 16.9% | 17.4% | 14.8% | 17.3% |
| Household appliances (e.g., coffee machines, washing machines, vacuum cleaners, etc.) | 10.8% | 12.3% | 11.9% | 15.4% | 12.7% | 10.5% | 8.5% | 14.5% | 11.7% | 11.5% | 11.5% | 16.2% | 14.8% |
| Sports/fitness products (ex. clothing/footwear) | 10.1% | 11.3% | 12.2% | 13.0% | 9.8% | 10.0% | 9.6% | 11.7% | 12.8% | 12.1% | 12.9% | 13.2% | 14.8% |
| Auto products | 9.3% | 11.0% | 10.9% | 9.9% | 8.4% | 10.8% | 8.0% | 15.4% | 13.9% | 11.0% | 7.9% | 12.0% | 13.7% |
| Party products/craft products/greeting cards/stationery | 8.8% | 11.6% | 9.1% | 9.3% | 10.4% | 6.8% | 6.1% | 14.3% | 12.0% | 10.7% | 9.1% | 10.6% | 12.4% |
| Furniture, furnishings or decorative products for the home | 14.8% | 13.9% | 12.5% | 8.0% | 10.4% | 11.4% | 8.5% | 12.3% | 11.4% | 13.0% | 11.2% | 11.2% | 12.1% |
| Jewelry or watches | 7.5% | 9.5% | 10.1% | 9.9% | 10.1% | 9.1% | 5.2% | 14.0% | 10.1% | 10.4% | 9.1% | 9.5% | 10.2% |
| Cigarettes/tobacco/e-cigarettes | 4.3% | 5.0% | 9.9% | 8.0% | 7.2% | 6.3% | 5.5% | 7.8% | 7.4% | 7.6% | 5.6% | 5.9% | 9.1% |
| Bags or luggage | 7.3% | 6.3% | 8.1% | 8.0% | 5.2% | 6.3% | 3.6% | 8.9% | 5.7% | 8.7% | 5.6% | 5.0% | 6.0% |
| Other | 3.7% | 1.3% | 2.6% | 1.9% | 2.9% | 2.0% | 1.7% | 2.8% | 3.0% | 2.0% | 4.7% | 3.1% | 2.7% |
Footwear Products
| Purchase rate | Feb 21, 2022 | May 16, 2022 | Aug 8, 2022 | Oct 31, 2022 | Jan 23, 2023 | Apr 10, 2023 | Jun 26, 2023 | Sep 11, 2023 | Nov 27, 2023 | Feb 12, 2024 | Apr 29, 2024 | Jul 22, 2024 | Oct 21, 2024 | Jan 13, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 55.7 | 55.9 | 54.8 | 49.8 | 49.0 | 58.3% | 55.0% | 61.7% | 58.5% | 52.4% | 61.1% | 61.6% | 61.9% | 57.5% |
| Retailers they purchased from | Feb 21, 2022 | May 16, 2022 | Aug 8, 2022 | Oct 31, 2022 | Jan 23, 2023 | Apr 10, 2023 | Jun 26, 2023 | Sep 11, 2023 | Nov 27, 2023 | Feb 12, 2024 | Apr 29, 2024 | Jul 22, 2024 | Oct 21, 2024 | Jan 13, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amazon/Zappos | 23.8 | 24.5 | 27.5 | 24.1 | 26.4 | 31.3% | 33.6% | 25.9% | 22.6% | 23.8% | 29.8% | 22.9% | 22.0% | 29.2% |
| Other | 25.4 | 28.9 | 18.0 | 20.2 | 17.3 | 15.0% | 22.3% | 27.9% | 23.9% | 25.2% | 20.0% | 21.3% | 19.2% | 23.2% |
| Walmart | 19.3 | 20.5 | 30.2 | 30.5 | 26.4 | 33.0% | 30.9% | 22.7% | 28.2% | 24.3% | 27.3% | 23.7% | 19.6% | 20.6% |
| Dick's Sporting Goods | 8.6 | 4.0 | 11.4 | 9.4 | 12.7 | 16.3% | 12.7% | 11.6% | 7.7% | 12.9% | 14.3% | 11.6% | 8.8% | 16.7% |
| Foot Locker | 9.4 | 8.4 | 21.6 | 15.8 | 19.8 | 12.0% | 18.2% | 13.1% | 14.5% | 12.9% | 19.6% | 18.5% | 15.2% | 15.0% |
| Target | 15.2 | 10.6 | 11.4 | 12.3 | 15.7 | 9.4% | 11.8% | 6.4% | 14.1% | 11.4% | 15.1% | 14.9% | 11.2% | 14.2% |
| Macy's | 8.2 | 9.2 | 8.6 | 9.4 | 12.2 | 13.7% | 10.9% | 4.8% | 9.0% | 7.6% | 11.8% | 6.8% | 7.2% | 13.7% |
| DSW | 11.9 | 8.1 | 7.1 | 6.4 | 8.1 | 8.6% | 5.5% | 8.4% | 9.8% | 7.6% | 10.6% | 7.2% | 12.0% | 11.2% |
| Kohl's | 16.8 | 11.4 | 9.0 | 9.9 | 12.7 | 12.4% | 13.6% | 11.6% | 14.1% | 14.8% | 13.5% | 10.8% | 14.8% | 10.3% |
| Famous Footwear | 7.0 | 6.2 | 10.6 | 6.4 | 10.2 | 16.7% | 9.1% | 6.0% | 9.0% | 8.1% | 10.2% | 11.2% | 8.8% | 9.0% |
| JCPenney | 4.9 | 2.9 | 6.7 | 6.4 | 10.2 | 7.7% | 7.3% | 4.0% | 8.1% | 3.3% | 9.8% | 6.4% | 7.2% | 6.9% |
| Shoe Carnival | 7.4 | 7.0 | 10.6 | 7.9 | 9.1 | 9.9% | 5.5% | 5.6% | 6.0% | 8.6% | 11.4% | 6.0% | 7.6% | 6.0% |
| Shein | 4.9 | 4.4 | 6.3 | 6.9 | 7.6 | 7.7% | 7.7% | 4.0% | 5.6% | 3.8% | 9.4% | 9.2% | 4.8% | 5.6% |
| Finish Line | 7.0 | 3.7 | 14.1 | 8.9 | 9.1 | 9.9% | 7.7% | 4.8% | 4.7% | 8.1% | 10.6% | 8.0% | 6.0% | 4.7% |
| Shoe Palace | 3.7 | 3.7 | 4.3 | 3.4 | 2.0 | 8.2% | 5.9% | 0.8% | 3.4% | 2.4% | 4.5% | 4.0% | 4.0% | 3.4% |
| Journeys | 5.3 | 5.1 | 3.5 | 4.4 | 7.6 | 5.2% | 4.1% | 1.6% | 4.7% | 3.8% | 5.7% | 3.6% | 2.8% | 3.4% |
| Rack Room Shoes | 4.5 | 6.6 | 3.5 | 6.9 | 5.1 | 6.4% | 4.1% | 2.4% | 4.7% | 4.3% | 4.9% | 4.0% | 4.0% | 2.6% |
| Boot Barn | 2.9 | 2.2 | 2.4 | 2.5 | 3.0 | 5.2% | 3.6% | 0.8% | 3.8% | 1.0% | 4.9% | 4.0% | 2.8% | 2.6% |
| Hibbett Sports | 3.3 | 3.3 | 3.9 | 5.9 | 3.6 | 7.3% | 5.5% | 4.4% | 2.1% | 3.8% | 6.5% | 3.6% | 6.0% | 2.6% |
| DTLR Villa | 3.7 | 2.9 | 1.6 | 3.0 | 1.0 | 5.6% | 1.4% | 0.8% | 2.1% | 1.9% | 4.1% | 3.6% | 2.4% | 1.3% |
| Ryka | 2.5 | 4.4 | 2.4 | 1.5 | 1.0 | 6.0% | 1.4% | 0.0% | 2.1% | 1.0% | 2.9% | 2.0% | 2.8% | 1.3% |
| Brands they bought | Feb 21, 2022 | May 16, 2022 | Aug 8, 2022 | Oct 31, 2022 | Jan 23, 2023 | Apr 10, 2023 | Jun 26, 2023 | Sep 11, 2023 | Nov 27, 2023 | Feb 12, 2024 | Apr 29, 2024 | Jul 22, 2024 | Oct 21, 2024 | Jan 13, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sneakers or athletic shoes | 56.6 | 55.3 | 52.9 | 57.1 | 66.0 | 61.4% | 68.6% | 72.9% | 60.3% | 72.9% | 70.6% | 65.5% | 69.2% | 69.0% |
| Sandals | 16.8 | 26.4 | 10.6 | 18.7 | 15.7 | 20.6% | 27.7% | 19.9% | 15.0% | 12.4% | 23.7% | 30.1% | 18.0% | 29.0% |
| Flip flops or slippers | 19.7 | 19.1 | 8.2 | 18.7 | 22.3 | 21.0% | 27.7% | 18.7% | 18.4% | 20.5% | 25.7% | 24.5% | 16.8% | 18.0% |
| Outdoor shoes (functional) | 18.9 | 19.4 | 7.5 | 19.2 | 14.7 | 20.6% | 19.5% | 16.3% | 12.8% | 17.1% | 21.6% | 18.1% | 15.6% | 18.0% |
| Slip-ons, loafers or Oxfords | 16.8 | 18.7 | 6.3 | 17.2 | 20.8 | 20.2% | 19.5% | 15.1% | 22.2% | 18.1% | 15.9% | 18.1% | 19.6% | 17.0% |
| Boots | 30.3 | 14.3 | 6.3 | 26.6 | 28.9 | 23.2% | 14.5% | 11.6% | 32.1% | 20.5% | 25.3% | 15.7% | 19.6% | 14.0% |
| Flats | 11.1 | 11.4 | 3.5 | 10.3 | 11.7 | 11.2% | 13.2% | 8.8% | 14.1% | 6.2% | 13.1% | 14.5% | 10.0% | 8.0% |
| Heels or pumps | 13.1 | 13.2 | 2.0 | 12.8 | 9.1 | 14.6% | 7.7% | 4.4% | 9.8% | 8.1% | 14.3% | 8.4% | 9.6% | 7.0% |
| Other | 2.5 | 2.2 | 1.6 | 2.5 | 2.0 | 3.0% | 2.3% | 1.6% | 3.0% | 2.9% | 3.7% | 1.2% | 1.2% | 1.0% |
| Product categories they bought | Feb 21, 2022 | May 16, 2022 | Aug 8, 2022 | Oct 31, 2022 | Jan 23, 2023 | Apr 10, 2023 | Jun 26, 2023 | Sep 11, 2023 | Nov 27, 2023 | Feb 12, 2024 | Apr 29, 2024 | Jul 22, 2024 | Oct 21, 2024 | Jan 13, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NIKE | 27.5 | 25.3 | 37.3 | 31.5 | 36.5 | 39.1% | 38.2% | 32.7% | 32.9% | 37.2% | 40.4% | 36.1% | 32.8% | 33.0% |
| Other | 18.4 | 24.9 | 14.1 | 12.3 | 17.3 | 11.2% | 16.4% | 19.1% | 19.2% | 16.2% | 18.8% | 12.4% | 16.8% | 21.0% |
| Skechers | 14.8 | 13.2 | 12.9 | 20.7 | 19.3 | 15.9% | 14.5% | 18.3% | 20.5% | 21.9% | 22.9% | 24.1% | 20.8% | 19.7% |
| New Balance | 11.1 | 13.6 | 12.2 | 8.4 | 8.1 | 18.0% | 14.1% | 15.1% | 15.0% | 12.9% | 17.6% | 20.1% | 14.8% | 18.0% |
| Adidas | 18.0 | 12.1 | 23.1 | 15.8 | 20.8 | 30.9% | 21.4% | 14.7% | 21.4% | 17.6% | 23.7% | 16.1% | 18.4% | 16.7% |
| Crocs | 11.1 | 8.4 | 14.9 | 13.3 | 10.2 | 12.0% | 15.9% | 5.2% | 11.1% | 11.9% | 16.3% | 14.9% | 10.8% | 12.9% |
| Ugg | 9.0 | 4.8 | 7.1 | 9.9 | 10.2 | 11.6% | 6.4% | 4.0% | 9.4% | 5.7% | 9.4% | 8.0% | 7.2% | 11.6% |
| Have not bought branded footwear | 10.7 | 7.3 | 8.2 | 13.3 | 6.6 | 4.7% | 10.9% | 10.0% | 10.7% | 9.5% | 6.9% | 8.8% | 5.2% | 10.7% |
| Jordan | 8.6 | 8.1 | 16.1 | 13.8 | 16.2 | 10.3% | 12.3% | 8.8% | 9.8% | 10.0% | 18.0% | 14.5% | 9.2% | 10.3% |
| Vans | 11.1 | 8.8 | 12.5 | 13.3 | 13.2 | 10.3% | 10.5% | 12.0% | 11.1% | 8.1% | 11.8% | 9.2% | 10.4% | 9.4% |
| Puma | 9.8 | 9.9 | 8.2 | 14.3 | 11.2 | 18.0% | 14.1% | 8.4% | 12.0% | 10.5% | 15.9% | 11.6% | 11.2% | 9.0% |
| Timberland | 7.4 | 6.6 | 7.5 | 9.4 | 9.1 | 9.0% | 9.1% | 2.8% | 12.0% | 5.2% | 8.6% | 9.2% | 8.4% | 7.3% |
| Under Armour | 10.3 | 9.5 | 9.0 | 9.4 | 10.7 | 14.2% | 11.8% | 7.6% | 11.5% | 7.6% | 10.6% | 8.8% | 7.2% | 7.3% |
| Converse | 10.3 | 7.0 | 15.3 | 9.9 | 12.7 | 8.6% | 10.9% | 8.8% | 8.1% | 7.1% | 13.9% | 12.0% | 10.0% | 6.9% |
| Clarks | 5.7 | 5.1 | 4.3 | 4.4 | 6.6 | 9.9% | 4.1% | 3.2% | 4.7% | 5.2% | 6.1% | 3.6% | 5.6% | 6.4% |
| Steve Madden | 9.4 | 7.7 | 4.3 | 4.9 | 10.2 | 10.3% | 7.7% | 2.0% | 7.3% | 4.3% | 6.1% | 8.0% | 4.8% | 4.7% |
| Cole Hann | 4.9 | 3.3 | 2.0 | 3.9 | 7.1 | 7.7% | 4.5% | 2.8% | 3.4% | 1.9% | 4.5% | 2.8% | 4.8% | 3.9% |
Home-Furnishing/Décor Products
| Purchase rate | Sep 12, 2022 | Feb 27, 2023 | Jul 31, 2023 | Oct 16, 2023 | Jan 4, 2024 | Mar 18, 2024 | Jun 10, 2024 | Sep 2, 2024 | Dec 9, 2024 | Feb 24, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 44.4 | 48.3 | 51.0% | 49.0% | 53.0% | 49.5% | 43.5% | 49.8% | 47.5% | 55.0% |
| Retailers they purchased from | Sep 12, 2022 | Feb 27, 2023 | Jul 31, 2023 | Oct 16, 2023 | Jan 4, 2024 | Mar 18, 2024 | Jun 10, 2024 | Sep 2, 2024 | Dec 9, 2024 | Feb 24, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Amazon | 40.0 | 42.5 | 42.6% | 52.0% | 45.8% | 42.4% | 41.4% | 43.2% | 52.1% | 43.7% |
| Walmart | 40.6 | 46.1 | 46.1% | 51.0% | 50.0% | 35.9% | 41.4% | 35.2% | 36.5% | 36.5% |
| Target | 24.4 | 17.1 | 26.5% | 25.0% | 27.8% | 26.8% | 25.9% | 25.1% | 27.6% | 26.1% |
| Home Depot | 16.1 | 14.5 | 24.0% | 19.4% | 22.2% | 19.2% | 24.1% | 23.1% | 22.4% | 22.1% |
| Kohl's | 7.8 | 9.3 | 9.8% | 11.7% | 9.4% | 9.1% | 13.8% | 14.1% | 16.7% | 13.1% |
| Lowe's | 15.0 | 11.4 | 17.2% | 13.8% | 18.4% | 12.6% | 16.1% | 16.1% | 14.6% | 19.8% |
| HomeGoods/Homesense/TJ Maxx | 10.6 | 11.4 | 14.2% | 15.8% | 15.1% | 13.6% | 16.1% | 15.1% | 13.5% | 16.2% |
| IKEA | 13.9 | 13.5 | 17.2% | 12.8% | 8.5% | 11.6% | 17.2% | 12.6% | 13.5% | 8.6% |
| Costco | 8.9 | 11.9 | 9.8% | 11.2% | 14.6% | 14.6% | 13.8% | 15.1% | 13.0% | 14.4% |
| Wayfair | 6.7 | 8.3 | 12.7% | 12.2% | 8.5% | 17.2% | 14.4% | 11.6% | 9.4% | 13.1% |
| Bed Bath & Beyond | 10.0 | 8.3 | 11.3% | 10.2% | 13.2% | 9.1% | 17.8% | 11.1% | 8.9% | 8.6% |
| Macy's | 13.3 | 9.3 | 6.4% | 10.2% | 8.5% | 8.1% | 14.9% | 10.6% | 8.9% | 5.9% |
| Big Lots | 11.1 | 10.9 | 9.3% | 12.2% | 12.3% | 10.6% | 14.4% | 8.5% | 7.3% | 8.6% |
| Sam's Club | 5.6 | 13.5 | 6.9% | 9.7% | 7.5% | 11.1% | 15.5% | 8.0% | 6.8% | 8.1% |
| Crate & Barrel | 4.4 | 3.1 | 2.5% | 6.6% | 4.2% | 4.0% | 8.0% | 5.5% | 5.7% | 3.2% |
| Ross Dress for Less/dd's Discounts | 5.0 | 6.7 | 7.8% | 8.2% | 6.1% | 5.1% | 9.2% | 8.0% | 4.2% | 4.1% |
| Pottery Barn/West Elm/Williams Sonoma | 5.6 | 3.1 | 4.4% | 5.6% | 5.2% | 3.5% | 9.8% | 7.0% | 4.2% | 3.2% |
| Sleep Number | 4.4 | 3.1 | 2.0% | 6.1% | 2.8% | 3.0% | 4.0% | 5.0% | 3.6% | 2.7% |
| Ashley HomeStore | 6.7 | 5.7 | 3.9% | 6.1% | 4.7% | 4.5% | 10.3% | 6.5% | 3.1% | 5.0% |
| Rooms To Go | 4.4 | 4.7 | 3.9% | 4.6% | 3.3% | 4.5% | 6.9% | 6.5% | 3.1% | 0.9% |
| Other | 3.9 | 2.6 | 7.4% | 7.1% | 9.0% | 9.6% | 6.3% | 5.5% | 3.1% | 8.6% |
| Tuesday Morning | 2.8 | 4.1 | 3.4% | 4.6% | 1.9% | 4.5% | 6.9% | 3.5% | 3.1% | 1.4% |
| Independent/local retailer | 2.8 | 1.6 | 5.9% | 4.1% | 6.1% | 4.0% | 8.6% | 2.5% | 2.6% | 1.8% |
| Mattress Firm | 5.0 | 6.7 | 6.4% | 6.1% | 6.6% | 5.1% | 9.2% | 9.0% | 2.1% | 3.6% |
| La-Z-Boy | 3.3 | 6.2 | 0.5% | 6.1% | 3.8% | 4.0% | 6.3% | 3.0% | 2.1% | 0.9% |
| Raymour & Flanigan | 3.3 | 3.6 | 2.0% | 3.1% | 2.4% | 1.5% | 5.2% | 5.5% | 1.6% | 3.2% |
| Havertys Furniture | 1.7 | 1.6 | 2.0% | 4.6% | 3.3% | 1.5% | 4.6% | 1.0% | 1.6% | 0.9% |
| RH (Restoration Hardware) | 2.2 | 2.6 | 1.0% | 3.6% | 1.9% | 3.0% | 4.0% | 3.0% | 0.0% | 0.9% |
| Product categories they bought | Sep 12, 2022 | Feb 27, 2023 | Jul 31, 2023 | Oct 16, 2023 | Jan 4, 2024 | Mar 18, 2024 | Jun 10, 2024 | Sep 2, 2024 | Dec 9, 2024 | 24-Feb-25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Home accessories/decorative items for the home | 35.6 | 35.8 | 50.0% | 39.2% | 46.2% | 36.9% | 39.1% | 37.2% | 34.9% | 39.6% |
| Wall décor | 27.2 | 32.6 | 31.4% | 32.1% | 33.0% | 21.2% | 31.6% | 33.7% | 29.7% | 36.9% |
| Bedding and bath textiles | 26.7 | 31.6 | 30.9% | 32.7% | 32.1% | 19.2% | 30.5% | 28.1% | 28.6% | 34.7% |
| Rugs and other floorcoverings | 27.8 | 24.4 | 30.4% | 32.1% | 27.8% | 28.8% | 33.9% | 27.1% | 28.1% | 28.4% |
| Lighting | 25.0 | 28.5 | 27.0% | 32.1% | 27.8% | 31.3% | 29.3% | 21.1% | 26.6% | 28.4% |
| Living-room furniture | 19.4 | 18.7 | 19.6% | 18.4% | 22.2% | 23.2% | 24.1% | 19.6% | 22.4% | 14.0% |
| Bedroom furniture | 12.8 | 14.5 | 21.6% | 22.4% | 16.0% | 18.2% | 29.9% | 19.1% | 17.7% | 14.0% |
| Tableware | 13.9 | 18.1 | 17.6% | 17.9% | 24.5% | 14.1% | 19.0% | 12.6% | 16.7% | 16.2% |
| Outdoor furniture | 14.4 | 13.5 | 18.1% | 13.8% | 11.3% | 16.7% | 27.6% | 19.6% | 14.1% | 13.1% |
| Dining and kitchen furniture | 11.7 | 13.0 | 13.7% | 12.2% | 10.8% | 11.1% | 19.5% | 16.1% | 13.0% | 9.0% |
| Bathroom furniture | 18.3 | 17.1 | 16.2% | 23.5% | 14.2% | 14.1% | 20.7% | 20.1% | 11.5% | 12.2% |
| Window treatments/window textiles | 13.9 | 16.6 | 13.7% | 8.7% | 13.7% | 12.6% | 14.4% | 12.6% | 10.4% | 9.5% |
| Home-office furniture | 11.1 | 12.4 | 13.2% | 14.3% | 13.7% | 13.2% | 17.8% | 15.1% | 9.9% | 8.1% |
| Other | 1.1 | 2.6 | 3.4% | 4.6% | 4.2% | 4.5% | 4.0% | 4.0% | 4.7% | 6.3% |
Home-Improvement and Garden-Improvement Products
| Purchase rate | Jun 27, 2022 | Sep 19, 2022 | Dec 12, 2022 | Mar 6, 2023 | May 22, 2023 | Aug 7, 2023 | Oct 23, 2023 | Jan 8, 2024 | Mar 25, 2024 | Jun 17, 2024 | Sep 9, 2024 | Dec 2, 2024 | Mar 3, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 56.4 | 46.7 | 55.9 | 58.5 | 66.6% | 62.5% | 64.9% | 58.3% | 59.6% | 64.8% | 63.5% | 55.9% | 54.2% |
| Retailers they purchased from | Jun 27, 2022 | Sep 19, 2022 | Dec 12, 2022 | Mar 6, 2023 | May 22, 2023 | Aug 7, 2023 | Oct 23, 2023 | Jan 8, 2024 | Mar 25, 2024 | Jun 17, 2024 | Sep 9, 2024 | Dec 2, 2024 | Mar 3, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Home Depot | 49.6 | 52.6 | 46.4 | 40.6 | 42.7% | 56.8% | 47.9% | 58.4% | 50.2% | 49.8% | 52.0% | 52.4% | 51.6% |
| Lowe's | 37.7 | 32.6 | 33.5 | 33.3 | 32.2% | 44.0% | 41.4% | 42.0% | 45.6% | 42.5% | 35.4% | 43.6% | 37.9% |
| Walmart | 33.6 | 37.4 | 46.0 | 42.3 | 43.8% | 42.8% | 37.9% | 40.3% | 41.4% | 37.2% | 33.5% | 32.2% | 36.5% |
| Amazon | 32.5 | 29.5 | 36.6 | 32.9 | 39.0% | 32.8% | 37.2% | 34.5% | 42.3% | 31.8% | 33.1% | 28.2% | 34.7% |
| Ace Hardware | 18.7 | 19.5 | 16.1 | 17.1 | 16.1% | 15.2% | 18.4% | 17.2% | 19.7% | 21.8% | 17.7% | 15.9% | 17.4% |
| Menards | 12.7 | 11.1 | 12.9 | 9.8 | 11.6% | 10.8% | 10.0% | 10.5% | 7.5% | 12.6% | 15.0% | 12.8% | 11.0% |
| Target | 17.5 | 19.5 | 17.0 | 20.9 | 12.7% | 14.4% | 19.5% | 14.3% | 21.3% | 16.5% | 16.5% | 11.5% | 17.8% |
| Harbor Freight Tools | 11.2 | 10.5 | 11.6 | 9.8 | 6.7% | 9.6% | 7.3% | 10.5% | 15.1% | 11.1% | 7.5% | 9.3% | 8.7% |
| Costco | 18.3 | 7.9 | 14.7 | 16.2 | 13.5% | 7.2% | 10.7% | 8.8% | 11.3% | 12.6% | 14.2% | 8.8% | 9.6% |
| Tractor Supply Co. | 8.6 | 9.5 | 10.3 | 9.4 | 11.6% | 6.8% | 10.0% | 10.5% | 10.0% | 11.5% | 8.7% | 7.0% | 7.8% |
| Floor & Decor | 2.6 | 5.8 | 7.1 | 8.1 | 4.9% | 2.8% | 7.3% | 5.5% | 5.9% | 6.1% | 4.7% | 5.3% | 5.0% |
| Sam's Club | 10.1 | 6.8 | 13.8 | 10.3 | 16.5% | 6.0% | 7.7% | 8.4% | 10.5% | 7.7% | 9.8% | 4.0% | 7.8% |
| Independent/local retailer | 3.7 | 4.7 | 3.1 | 5.1 | 6.7% | 3.6% | 5.4% | 2.5% | 2.5% | 7.3% | 2.4% | 4.0% | 4.6% |
| True Value | 6.3 | 6.8 | 9.4 | 9.0 | 9.7% | 6.4% | 5.0% | 6.3% | 6.3% | 6.1% | 7.5% | 3.5% | 6.8% |
| Other | 3.0 | 1.1 | 0.9 | 4.3 | 3.0% | 2.4% | 3.4% | 1.7% | 2.9% | 3.1% | 1.6% | 3.1% | 3.7% |
| Build.com/Build with Ferguson | 4.5 | 4.7 | 4.5 | 5.1 | 4.9% | 0.8% | 3.1% | 3.4% | 1.7% | 3.8% | 2.8% | 1.8% | 2.7% |
| Do It Best/Do It Center | 4.5 | 6.3 | 3.6 | 5.6 | 5.6% | 2.8% | 3.4% | 4.6% | 4.6% | 3.1% | 2.8% | 1.8% | 0.9% |
| 84 Lumber | 5.6 | 2.1 | 1.8 | 5.1 | 3.4% | 1.6% | 2.7% | 2.5% | 2.1% | 2.3% | 2.4% | 1.8% | 0.5% |
| Product categories they bought | Jun 27, 2022 | Sep 19, 2022 | Dec 12, 2022 | Mar 6, 2023 | May 22, 2023 | Aug 7, 2023 | Oct 23, 2023 | Jan 8, 2024 | Mar 25, 2024 | Jun 17, 2024 | Sep 9, 2024 | Dec 2, 2024 | Mar 3, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gardening/lawn-care products or equipment—e.g., plants, seed, lawnmowers, gardening tools | 52.2 | 46.8 | 31.7 | 38.9 | 55.4% | 52.4% | 43.7% | 38.2% | 51.5% | 53.6% | 54.7% | 39.6% | 42.5% |
| Paint, wallpaper or other similar coatings | 32.5 | 30.0 | 32.6 | 36.8 | 27.3% | 34.4% | 34.1% | 30.7% | 29.3% | 33.7% | 33.5% | 34.8% | 32.4% |
| DIY tools or equipment | 22.8 | 27.4 | 23.2 | 32.9 | 28.1% | 28.0% | 31.4% | 31.9% | 32.2% | 29.5% | 29.9% | 29.1% | 28.8% |
| Building supplies such as lumber, nails, screws, drywall, plaster, roof materials | 22.4 | 31.1 | 29.5 | 26.9 | 31.5% | 28.8% | 29.5% | 24.8% | 28.9% | 24.1% | 31.9% | 23.3% | 30.6% |
| Lighting fixtures | 23.5 | 25.8 | 24.1 | 26.9 | 21.3% | 18.8% | 17.6% | 23.5% | 20.9% | 19.9% | 16.9% | 20.7% | 19.6% |
| Other fixtures, fittings, maintenance items or hardware | 11.9 | 13.2 | 10.7 | 11.5 | 6.4% | 12.8% | 14.6% | 10.1% | 19.2% | 12.3% | 15.0% | 18.9% | 19.6% |
| Appliances | 15.3 | 12.6 | 16.5 | 15.0 | 19.9% | 16.4% | 14.2% | 15.5% | 15.1% | 13.8% | 16.5% | 17.6% | 17.4% |
| Plumbing products (pipework, etc.) | 14.9 | 13.2 | 20.5 | 19.2 | 14.6% | 16.4% | 16.1% | 16.8% | 17.2% | 12.6% | 13.4% | 15.4% | 18.7% |
| Outdoor-improvement/DIY products such as decking, fencing, sheds, fence-paint, varnish | 23.1 | 21.6 | 19.2 | 19.7 | 24.7% | 22.0% | 21.8% | 16.0% | 21.8% | 21.5% | 18.9% | 15.0% | 18.3% |
| Electrical works products (other than lighting) | 10.8 | 9.5 | 14.3 | 16.2 | 15.4% | 11.6% | 19.5% | 11.3% | 12.1% | 10.7% | 11.8% | 14.1% | 13.7% |
| Home security and entry—e.g., alarms, locks, doorbells, security lighting, cameras | 18.3 | 11.6 | 19.6 | 19.2 | 13.9% | 11.6% | 16.5% | 14.7% | 15.9% | 13.0% | 14.6% | 13.7% | 16.9% |
| Kitchen/bathroom fixtures | 16.4 | 21.1 | 21.0 | 25.2 | 20.6% | 18.0% | 18.0% | 19.3% | 25.5% | 18.0% | 12.2% | 12.3% | 16.4% |
| Floorcoverings | 11.9 | 10.0 | 10.3 | 17.9 | 13.5% | 9.2% | 11.1% | 8.8% | 10.5% | 8.4% | 9.1% | 11.9% | 13.7% |
| Heating or cooling | 10.8 | 12.6 | 11.2 | 13.2 | 11.2% | 7.6% | 9.2% | 9.7% | 9.6% | 9.6% | 9.8% | 7.9% | 11.4% |
| Doors or windows | 11.9 | 10.5 | 12.5 | 11.5 | 9.7% | 5.2% | 8.8% | 8.0% | 8.8% | 8.8% | 10.6% | 5.7% | 9.1% |
| Other | 3.0 | 1.6 | 1.3 | 1.3 | 1.5% | 2.0% | 3.1% | 2.1% | 2.5% | 2.7% | 3.5% | 0.9% | 3.2% |
Luxury Products*
| Purchase rate | Mar 14, 2022 | Jun 6, 2022 | Aug 29, 2022 | Nov 21, 2022 | Feb 13, 2023 | May 1, 2023 | Jul 17, 2023 | Oct 2, 2023 | Dec 18, 2023 | Mar 4, 2024 | Mar 27, 2024 | Aug 12, 2024 | Nov 11, 2024 | Feb 3, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 34.4 | 34.0 | 32.6 | 35.5 | 33.0% | 35.3% | 27.5% | 23.0% | 33.3% | 36.0% | 38.8% | 28.0% | 31.2% | 31.4% |
| Brands they bought | Mar 14, 2022 | Jun 6, 2022 | Aug 29, 2022 | Nov 21, 2022 | Feb 13, 2023 | May 1, 2023 | Jul 17, 2023 | Oct 2, 2023 | Dec 18, 2023 | Mar 4, 2024 | Mar 27, 2024 | Aug 12, 2024 | Nov 11, 2024 | Feb 3, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gucci | 14.2 | 18.2 | 25.6 | 29.6 | 22.0% | 28.4% | 22.7% | 26.1% | 18.8% | 20.1% | 29.5% | 31.9% | 25.6% | 25.2% |
| Coach | 14.8 | 18.2 | 21.1 | 21.1 | 26.5% | 16.3% | 23.6% | 19.6% | 27.8% | 27.1% | 21.8% | 24.8% | 22.4% | 21.3% |
| Louis Vuitton | 9.0 | 11.0 | 21.8 | 25.4 | 11.4% | 23.4% | 23.6% | 19.6% | 18.8% | 20.1% | 24.4% | 23.9% | 20.8% | 16.5% |
| Any electronics brand | 24.5 | 22.1 | 20.3 | 19.0 | 13.6% | 13.5% | 17.3% | 15.2% | 15.0% | 22.2% | 12.8% | 16.8% | 19.2% | 15.7% |
| Chanel | 7.7 | 11.0 | 21.8 | 12.0 | 24.2% | 29.8% | 18.2% | 14.1% | 16.5% | 18.8% | 17.9% | 17.7% | 17.6% | 11.8% |
| Other | 25.8 | 17.5 | 10.5 | 9.2 | 7.6% | 7.1% | 15.5% | 9.8% | 8.3% | 13.9% | 9.0% | 9.7% | 17.6% | 12.6% |
| Versace | 8.4 | 16.2 | 19.5 | 10.6 | 17.4% | 24.1% | 13.6% | 17.4% | 18.0% | 14.6% | 17.3% | 15.9% | 16.0% | 12.6% |
| Dior | 9.0 | 16.2 | 20.3 | 22.5 | 18.2% | 28.4% | 20.0% | 18.5% | 12.0% | 24.3% | 26.9% | 25.7% | 15.2% | 15.0% |
| Tiffany | 7.1 | 11.7 | 14.3 | 16.2 | 14.4% | 15.6% | 7.3% | 14.1% | 12.8% | 11.8% | 13.5% | 14.2% | 15.2% | 8.7% |
| Prada | 7.7 | 13.6 | 15.0 | 12.7 | 10.6% | 23.4% | 12.7% | 6.5% | 10.5% | 13.2% | 19.2% | 9.7% | 13.6% | 10.2% |
| Kate Spade | 18.7 | 17.5 | 15.0 | 13.4 | 17.4% | 12.8% | 12.7% | 12.0% | 9.8% | 16.0% | 17.9% | 8.8% | 13.6% | 14.2% |
| Burberry | 13.6 | 13.6 | 17.3 | 14.8 | 9.8% | 16.3% | 13.6% | 15.2% | 12.0% | 13.9% | 17.3% | 11.5% | 12.0% | 15.0% |
| Dolce & Gabbana | 11.6 | 11.0 | 12.0 | 12.0 | 18.9% | 14.2% | 16.4% | 16.3% | 12.8% | 14.6% | 15.4% | 14.2% | 11.2% | 12.6% |
| Rolex | 8.4 | 9.7 | 12.0 | 19.0 | 17.4% | 19.1% | 10.9% | 3.3% | 9.0% | 9.7% | 15.4% | 12.4% | 9.6% | 11.0% |
| Fendi | 6.5 | 9.7 | 13.5 | 12.7 | 11.4% | 9.9% | 10.0% | 3.3% | 9.0% | 12.5% | 16.7% | 8.0% | 8.0% | 5.5% |
| Balenciaga | 4.5 | 13.0 | 9.8 | 11.3 | 14.4% | 17.7% | 10.9% | 7.6% | 12.0% | 9.7% | 19.2% | 10.6% | 7.2% | 5.5% |
| Saint Laurent | 3.9 | 8.4 | 13.5 | 9.2 | 15.2% | 14.9% | 12.7% | 7.6% | 9.8% | 11.1% | 12.8% | 9.7% | 7.2% | 9.4% |
| Hermès | 4.5 | 4.6 | 4.5 | 12.0 | 12.1% | 21.3% | 4.5% | 8.7% | 7.5% | 9.0% | 12.2% | 8.0% | 6.4% | 7.9% |
| Bottega Veneta | 5.8 | 7.8 | 8.3 | 10.6 | 12.9% | 9.2% | 4.5% | 6.5% | 10.5% | 9.0% | 7.1% | 4.4% | 6.4% | 3.1% |
*Defined as the highest-end, designer products that are sold by exclusive brands and retailers, almost always at high prices, in categories such as fashion, beauty/grooming/fragrance, home goods, electronics (including high-end smartphones) and others. We do not include automobiles, houses/property and services (such as vacations) in our definition of luxury products.
| Product categories they bought | Mar 14, 2022 | Jun 6, 2022 | Aug 29, 2022 | Nov 21, 2022 | Feb 13, 2023 | May 1, 2023 | Jul 17, 2023 | Oct 2, 2023 | Dec 18, 2023 | Mar 4, 2024 | Mar 27, 2024 | Aug 12, 2024 | Nov 11, 2024 | Feb 3, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Clothing | 41.9 | 40.9 | 47.4 | 52.1 | 47.7% | 54.6% | 41.8% | 44.6% | 49.6% | 49.3% | 57.1% | 46.0% | 45.6% | 47.2% |
| Beauty/grooming/fragrance | 31.0 | 27.9 | 41.4 | 31.0 | 46.2% | 48.2% | 39.1% | 47.8% | 40.6% | 47.2% | 39.7% | 39.8% | 45.6% | 39.4% |
| Electronics (incl. high-end smartphones) | 32.3 | 35.7 | 35.3 | 35.9 | 36.4% | 41.1% | 31.8% | 27.2% | 33.1% | 42.4% | 34.6% | 27.4% | 33.6% | 28.3% |
| Footwear | 31.0 | 31.8 | 42.9 | 39.4 | 31.8% | 44.0% | 39.1% | 30.4% | 33.8% | 45.1% | 44.2% | 42.5% | 32.8% | 37.8% |
| Handbags | 22.6 | 25.3 | 30.1 | 27.5 | 28.0% | 34.0% | 21.8% | 26.1% | 30.8% | 29.9% | 30.8% | 36.3% | 25.6% | 29.1% |
| Other personal accessories (wallets, belts, luggage, hair accessories, etc) | 12.3 | 17.5 | 25.6 | 23.2 | 28.8% | 30.5% | 27.3% | 25.0% | 23.3% | 21.5% | 19.9% | 24.8% | 18.4% | 25.2% |
| Home and furniture | 16.8 | 21.4 | 18.0 | 23.2 | 20.5% | 29.8% | 20.0% | 20.7% | 19.5% | 19.4% | 25.0% | 19.5% | 12.0% | 14.2% |
| Other | 12.9 | 9.1 | 4.5 | 1.4 | 3.8% | 4.3% | 3.6% | 3.3% | 2.3% | 4.9% | 3.8% | 8.0% | 6.4% | 3.1% |
*Defined as the highest-end, designer products that are sold by exclusive brands and retailers, almost always at high prices, in categories such as fashion, beauty/grooming/fragrance, home goods, electronics (including high-end smartphones) and others. We do not include automobiles, houses/property and services (such as vacations) in our definition of luxury products.
Mass Merchandisers and Warehouse Clubs
| Purchase rate | Feb 14, 2022 | May 9, 2022 | Aug 1, 2022 | Oct 24, 2022 | Jan 16, 2023 | Apr 3, 2023 | Jun 19, 2023 | Sep 4, 2023 | Nov 20, 2023 | Feb 5, 2024 | Apr 22, 2024 | Jul 15, 2024 | Oct 14, 2024 | Jan 6, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 92.6 | 89.5 | 86.1 | 92.0 | 90.8 | 91.3% | 89.0% | 87.3% | 87.3% | 91.1% | 85.9% | 92.8% | 92.8% | 93.0% |
| Retailers they purchased from | Feb 14, 2022 | May 9, 2022 | Aug 1, 2022 | Oct 24, 2022 | Jan 16, 2023 | Apr 3, 2023 | Jun 19, 2023 | Sep 4, 2023 | Nov 20, 2023 | Feb 5, 2024 | Apr 22, 2024 | Jul 15, 2024 | Oct 14, 2024 | Jan 6, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Walmart | 62.2 | 67.9 | 77.4 | 86.6 | 76.6 | 75.0% | 79.3% | 63.5% | 67.7% | 70.9% | 64.5% | 71.3% | 74.1% | 70.3% |
| Target | 46.1 | 51.2 | 45.1 | 45.7 | 36.4 | 34.8% | 40.3% | 39.0% | 35.0% | 42.5% | 34.0% | 42.4% | 37.6% | 45.6% |
| Costco | 40.2 | 34.7 | 27.4 | 21.8 | 31.4 | 31.3% | 23.0% | 30.8% | 27.0% | 30.1% | 24.8% | 33.7% | 28.9% | 32.7% |
| Sam's Club | 28.1 | 31.3 | 28.7 | 27.2 | 26.2 | 37.5% | 21.6% | 24.6% | 22.1% | 23.2% | 22.1% | 29.9% | 24.4% | 21.7% |
| BJ's Wholesale Club | 10.2 | 12.5 | 10.8 | 8.3 | 10.5 | 15.2% | 7.0% | 9.7% | 9.7% | 9.4% | 8.4% | 9.5% | 11.7% | 9.7% |
| Product categories they bought | Feb 14, 2022 | May 9, 2022 | Aug 1, 2022 | Oct 24, 2022 | Jan 16, 2023 | Apr 3, 2023 | Jun 19, 2023 | Sep 4, 2023 | Nov 20, 2023 | Feb 5, 2024 | Apr 22, 2024 | Jul 15, 2024 | Oct 14, 2024 | Jan 6, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Food or beverages (i.e., groceries) | 65.6 | 65.8 | 75.0 | 67.3 | 64.5 | 56.5% | 70.9% | 62.5% | 54.8% | 65.4% | 60.5% | 67.6% | 72.4% | 75.9% |
| Everyday household products (e.g., cleaning products, paper towels, laundry products) | 53.4 | 56.1 | 52.2 | 57.3 | 47.1 | 45.7% | 54.6% | 51.4% | 44.9% | 54.6% | 46.4% | 56.4% | 53.6% | 58.2% |
| Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) | 47.8 | 49.6 | 54.4 | 59.7 | 43.5 | 44.6% | 55.8% | 48.9% | 43.2% | 51.4% | 40.4% | 50.1% | 51.2% | 58.2% |
| Health products (e.g., vitamins, medicines, health devices) | 38.8 | 40.5 | 36.8 | 36.9 | 33.1 | 34.0% | 35.9% | 35.0% | 30.8% | 36.3% | 34.2% | 37.7% | 42.9% | 42.6% |
| Pet products | 30.5 | 30.0 | 30.9 | 38.7 | 28.9 | 31.5% | 33.6% | 29.5% | 25.6% | 28.6% | 29.0% | 31.9% | 34.0% | 33.8% |
| Clothing, footwear or fashion accessories | 33.4 | 35.8 | 32.6 | 33.1 | 28.4 | 32.6% | 41.5% | 30.5% | 27.5% | 33.3% | 32.3% | 28.4% | 30.0% | 33.0% |
| Cosmetics, skincare or fragrance products | 20.7 | 21.7 | 23.0 | 26.9 | 19.0 | 24.7% | 23.8% | 22.3% | 18.6% | 20.7% | 17.4% | 24.4% | 18.8% | 24.4% |
| Home-improvement or garden products | 16.3 | 27.9 | 16.4 | 13.5 | 10.2 | 18.8% | 16.3% | 14.6% | 8.2% | 12.3% | 15.6% | 16.5% | 11.8% | 11.0% |
| Toys or games | 14.4 | 14.1 | 14.0 | 19.9 | 14.3 | 17.4% | 12.0% | 14.4% | 15.6% | 16.5% | 14.1% | 13.5% | 19.0% | 19.3% |
| Electronics (e.g., computers, TVs, smartphones, games consoles, etc.) | 11.2 | 14.1 | 11.3 | 15.9 | 13.5 | 14.9% | 12.3% | 8.2% | 11.2% | 15.1% | 13.6% | 12.7% | 11.0% | 13.9% |
| Books, movies, music or video games | 13.9 | 15.7 | 14.0 | 11.8 | 11.8 | 14.9% | 10.6% | 10.2% | 13.4% | 16.3% | 9.4% | 12.5% | 11.3% | 16.4% |
| Household appliances (e.g., coffee machines, washing machines, vacuum cleaners, etc.) | 15.4 | 14.4 | 15.2 | 16.4 | 14.6 | 15.2% | 13.7% | 9.2% | 11.2% | 13.6% | 11.4% | 10.7% | 13.1% | 13.9% |
| Party products/craft products | 10.7 | 12.5 | 8.6 | 11.8 | 9.9 | 12.0% | 10.1% | 7.9% | 6.2% | 9.6% | 7.9% | 10.5% | 10.2% | 8.0% |
| Cigarettes/tobacco/e-cigarettes | 5.1 | 8.4 | 8.6 | 15.6 | 13.5 | 16.0% | 12.0% | 8.7% | 8.9% | 8.9% | 6.9% | 9.7% | 10.5% | 8.0% |
| Furniture, furnishings or decorative products for the home | 10.7 | 13.1 | 9.8 | 13.5 | 10.5 | 11.1% | 9.8% | 10.2% | 8.7% | 13.1% | 5.7% | 9.7% | 8.3% | 9.7% |
| Auto products | 11.0 | 10.2 | 9.6 | 13.2 | 8.0 | 12.5% | 7.6% | 12.2% | 7.9% | 10.4% | 7.9% | 9.0% | 11.8% | 9.1% |
| Sports/fitness products (ex. clothing/footwear) | 7.8 | 10.2 | 10.0 | 10.2 | 7.2 | 10.9% | 9.5% | 9.2% | 11.2% | 12.6% | 11.2% | 8.7% | 11.0% | 11.5% |
| Jewelry or watches | 5.4 | 8.4 | 6.9 | 6.7 | 5.0 | 7.9% | 5.0% | 6.5% | 5.7% | 6.2% | 5.7% | 5.2% | 6.7% | 5.1% |
| Bags or luggage | 6.3 | 8.1 | 6.1 | 4.8 | 5.2 | 7.3% | 4.2% | 4.7% | 4.2% | 4.4% | 3.7% | 3.0% | 3.5% | 5.6% |
| Other | 1.0 | 1.6 | 1.5 | 0.3 | 1.7 | 1.9% | 1.7% | 1.7% | 0.7% | 0.7% | 1.7% | 1.0% | 1.3% | 0.5% |
Off-Price Retailers
| Purchase rate | Jan 31, 2022 | Apr 25, 2022 | Jul 18, 2022 | Oct 10, 2022 | Jan 2, 2023 | Mar 27, 2023 | Jun 12, 2023 | Aug 28, 2023 | Nov 13, 2023 | Jan 29, 2024 | Apr 15, 2024 | Jul 8, 2024 | Sep 30, 2024 | Dec 23, 2024 | Mar 17, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % that purchased in this category/sector in prior three months | 46.9 | 51.7 | 50.8 | 44.5 | 50.1 | 61.0% | 48.1% | 51.5% | 53.5% | 58.6% | 51.6% | 52.7% | 48.9% | 47.6% | 49.8% |
| Retailers they purchased from | Jan 31, 2022 | Apr 25, 2022 | Jul 18, 2022 | Oct 10, 2022 | Jan 2, 2023 | Mar 27, 2023 | Jun 12, 2023 | Aug 28, 2023 | Nov 13, 2023 | Jan 29, 2024 | Apr 15, 2024 | Jul 8, 2024 | Sep 30, 2024 | Dec 23, 2024 | Mar 17, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| T.J. Maxx | 52.0 | 47.8 | 47.7 | 38.8 | 46.3 | 32.4% | 44.3% | 48.5% | 48.1% | 48.9% | 41.8% | 48.4% | 52.5% | 36.5% | 41.4% |
| Marshalls | 35.4 | 39.4 | 38.4 | 32.0 | 45.3 | 23.0% | 37.1% | 35.9% | 29.9% | 36.2% | 34.6% | 34.7% | 38.4% | 33.9% | 34.5% |
| HomeGoods | 33.3 | 35.4 | 27.8 | 24.7 | 27.9 | 30.7% | 26.8% | 27.2% | 27.1% | 29.4% | 27.4% | 24.4% | 33.3% | 29.2% | 27.1% |
| Ross Dress for Less | 25.3 | 31.9 | 27.3 | 25.8 | 21.9 | 23.8% | 27.3% | 28.6% | 23.8% | 24.7% | 30.3% | 29.1% | 23.2% | 28.1% | 28.1% |
| Burlington | 12.6 | 22.1 | 23.6 | 23.6 | 25.4 | 19.7% | 14.9% | 17.0% | 22.9% | 22.6% | 21.6% | 22.1% | 20.2% | 20.8% | 25.6% |
| Nordstrom Rack | 19.7 | 18.1 | 19.0 | 11.8 | 15.4 | 16.0% | 12.4% | 13.1% | 18.7% | 14.5% | 16.8% | 17.4% | 15.2% | 22.4% | 14.3% |
| Macy's Backstage | 7.1 | 9.7 | 13.0 | 12.9 | 9.5 | 24.2% | 4.6% | 5.8% | 14.5% | 12.8% | 15.9% | 15.5% | 14.1% | 10.4% | 11.3% |
| Other | 7.1 | 8.9 | 9.7 | 7.9 | 9.5 | 7.0% | 9.3% | 9.2% | 9.3% | 10.6% | 13.0% | 7.0% | 9.6% | 8.3% | 7.9% |
| Sierra | 6.1 | 8.0 | 8.3 | 7.9 | 7.0 | 15.2% | 2.6% | 3.9% | 4.2% | 3.4% | 6.3% | 7.5% | 8.1% | 3.6% | 3.9% |
| Homesense | 8.1 | 9.7 | 7.4 | 6.7 | 10.0 | 13.9% | 3.6% | 3.4% | 6.1% | 3.0% | 7.2% | 7.0% | 8.1% | 7.3% | 5.4% |
| Saks Off 5th | 9.1 | 8.0 | 9.3 | 10.7 | 9.5 | 12.7% | 4.1% | 7.3% | 4.7% | 4.3% | 6.7% | 5.6% | 7.6% | 6.3% | 7.9% |
| dd's Discounts | 6.1 | 12.0 | 8.3 | 7.9 | 8.5 | 20.1% | 5.2% | 3.9% | 6.1% | 5.1% | 9.6% | 5.6% | 7.1% | 8.9% | 8.4% |
| Product categories they bought | Jan 31, 2022 | Apr 25, 2022 | Jul 18, 2022 | Oct 10, 2022 | Jan 2, 2023 | Mar 27, 2023 | Jun 12, 2023 | Aug 28, 2023 | Nov 13, 2023 | Jan 29, 2024 | Apr 15, 2024 | Jul 8, 2024 | Sep 30, 2024 | Dec 23, 2024 | Mar 17, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Women's Clothing | 48.5 | 45.1 | 45.8 | 42.7 | 39.3 | 33.6% | 44.8% | 49.0% | 46.7% | 40.4% | 38.0% | 46.0% | 47.0% | 45.3% | 37.9% |
| Men's Clothing | 31.8 | 33.2 | 33.8 | 36.0 | 37.8 | 34.0% | 35.6% | 37.4% | 38.8% | 47.7% | 40.4% | 42.3% | 40.4% | 39.6% | 40.4% |
| Home Products (e.g., Decor, Furniture, Kitchen Items, Linens, Lighting, Appliances) | 36.9 | 40.7 | 29.6 | 29.8 | 36.3 | 42.6% | 35.1% | 29.1% | 29.9% | 38.7% | 36.5% | 31.5% | 33.8% | 36.5% | 36.0% |
| Footwear | 25.8 | 29.7 | 30.1 | 30.3 | 27.4 | 28.7% | 23.2% | 34.0% | 28.5% | 26.8% | 32.7% | 27.2% | 32.8% | 25.0% | 32.5% |
| Accessories (e.g., Belts, Handbags, Hats, Gloves, Scarves) excluding jewelry | 23.7 | 20.4 | 23.6 | 20.8 | 30.3 | 27.1% | 26.8% | 23.3% | 28.0% | 27.7% | 31.3% | 22.1% | 28.3% | 30.2% | 25.1% |
| Beauty and Personal Care (e.g., Cosmetics, Fragrance, Skincare, Beauty Tools) | 25.3 | 19.0 | 24.5 | 26.4 | 29.9 | 34.0% | 22.2% | 29.1% | 25.7% | 28.1% | 30.8% | 24.4% | 26.3% | 26.0% | 25.6% |
| Kids' Clothing | 21.2 | 25.7 | 25.9 | 25.8 | 25.9 | 25.8% | 22.7% | 23.3% | 22.0% | 25.5% | 19.7% | 18.8% | 25.3% | 25.0% | 16.3% |
| Toys | 15.7 | 19.5 | 16.7 | 16.9 | 20.9 | 23.0% | 11.9% | 13.6% | 15.4% | 18.3% | 16.8% | 13.1% | 17.7% | 19.3% | 16.7% |
| Jewelry | 11.1 | 14.6 | 16.7 | 19.1 | 17.4 | 17.2% | 9.3% | 11.2% | 11.2% | 12.3% | 15.9% | 11.7% | 12.6% | 13.5% | 9.4% |
| Other | 5.6 | 7.5 | 8.3 | 5.6 | 6.5 | 3.7% | 5.7% | 7.8% | 5.1% | 4.3% | 7.2% | 7.0% | 6.1% | 6.8% | 3.9% |
We surveyed 400+ US respondents online on each of the dates shown. The results have a margin of error of +/- 5%, with a 95% confidence interval.
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