June 29, 2026 Deep Dive Premium US Back to School 2026, Part 2: Where Consumers Will Shop—Mass Merchandisers Lead Over Amazon as Shoppers Prioritize Value, Execution and ConvenienceWhere and how will US back-to-school consumers shop in 2026? Explore proprietary Coresight Research survey data to discover the categories and apparel brands and retailers that are set to take the lead during this year’s US back-to-school (BTS) season in the second report in our US Back to School 2026 series.
June 24, 2026 Deep Dive Premium US Back to School 2026, Part 1: Early Shopping, Inflation Worries and Strategic Choices Shape BTS 2026We kick off our US Back to School 2026 series of reports by diving into proprietary survey findings on US consumers’ spending expectations for the BTS (back-to-school) season. How much will BTS shoppers spend, and what will influence their purchase decisions? Find out in this comprehensive analysis of consumers’ plans for and attitudes to BTS shopping.
