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NetEase, Alibaba and March into Private Label

Chinese Tech Giants Develop Private Labels Chinese tech giants NetEase, Alibaba and have all begun developing their own private labels in recent years: NetEase launched NetEase Yanxuan, which translates into “strictly selected by NetEase” in 2016, officially kicking off the private-label game with a designated online shopping website. Alibaba launched its private-label online marketplace…

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