Deep Dive | November 2, 2023 Free Report The US Retail Media Market: Understanding the Ad Buyer’s Perspective in CPGAd buyers increasingly expect more from retailers’ retail media networks (RMNs), including more personalized and targeted ads. Coresight Research and NIQ explore shortfalls and opportunities in the retail media market, including personalized promotions, from a CPG brand advertiser’s perspective, and discuss their implications for retailers, based on proprietary Coresight Research survey data. Read More
