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RetailTech: AI in Digital Commerce—GenAI Supercharges Retail to Provide a Seamless Shopping Journey

We explore how AI/ML (machine learning) and GenAI (generative AI) are redefining every step of the customer journey in digital commerce—from awareness and consideration to purchase and retention. Discover how retailers can adapt to shrinking consumer attention spans and create seamless, personalized experiences. We cover key topics including digital marketing, retail media, virtual stores and more.

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