Founded in 1948 and headquartered in Herzogenaurach, Germany, Puma is a manufacturer, designer and seller of casual lifestyle accessories, apparel and footwear. The company offers performance and sport-inspired lifestyle products and categories, including cricket, fitness, handball, golf, motorsports, rugby, running, soccer, training and volleyball. It also issues licenses to independent partners to design, develop, manufacture and sell watches, glasses and safety shoes, alongside gaming accessories such as the Playseat. The company sells its products through Puma retail stores and factory outlets, as well as through online stores. It offers its products primarily under the Puma and Cobra Golf brand names.