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Internet Retailing Global

• Three of the top ten online retailers are pure plays: Amazon, Jangdong
Mall (trading as JD.com) and B2W Digital (whose main fascia is
Americanas.com.br).
• Note that marketplaces are excluded – because they are not retailers.

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China at the Tipping Point

• The China Chain Store & Franchise Association (CCFA) estimates that around 300 new
malls are opened in China each year and that the total number of malls will reach 4,000
by 2015.
• Nine out of the top Ten newly completed malls are in China.
• Malls account for the majority of China’s commercial property supplies:
68.3% (Tier 1 cities) and 61.6% (Tier 2 cities).

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Macroeconomic Chartbook

• Real GDP rose at a revised annual rate of 2.2% in the fourth quarter, down from
5.0% in the third quarter and below the “advance” estimate of 2.6% initially reported
for the final period
• The 0.4 percentage-point difference between the two figures reflected a downward
revision to private inventory investments and an upward revision to imports that
were partially offset by upward revisions to nonresidential fixed investment and to
state and local government spending
• Full-year real GDP growth was 2.4%, up from 2.2% in 2013, reflecting higher
consumer spending, nonresidential fixed investments, exports and state and local
government spending, offset by lower federal spending

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Consumer Indicators Chartbook

For 2014 total housing starts reached 1.05 million,
significantly below the 1.5 million average of the
past 50 years
• Multi-family down 1% but sector strong on rising
rental demand
• The National Association of Realtors forecast is for
single-family housing starts to rise by 25% to 30% t
in 2015 as construction loans become more
accessible. Multi-family housing starts will rise by
additional 15% given the very low apartment
vacancy rates. That translates into a good
recovery year for homebuilders in 2015

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US Holiday 2014 Recap

Consumer & Retailer Behavior
• Driven by early and heavy promotional activity,
some piggybacking on Back-To-School sales and
continuing post-Christmas
• Extended store hours and Click & Collect were popular
promotional strategies employed by retailers in the final
days leading up to Christmas
• Consumer shopping behavior has evolved to reflect the
savvy shopping habits of a value-driven mindset
• The winners are retailers who respond to the consumers’
bottom line, offering continued discounts, price
comparison and coupons

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New and Emerging Technologies Retailers Will Use to Market Their Brands and Products

Retailers
– Walmart: Biggest day of online orders on Cyber Monday;
500 new promotions a day through Friday
– Target: 100,000 items on sale all week
– Amazon: Cyber Monday spreading out to Cyber Week
• Cyber Monday
– e-commerce sales +15.6% YoY (Channel Advisor)
– Online sales +8.5% YoY (IBM)
– Average order value
$124.21, down 3.5% YoY
– Mobile sales +27.6% YoY (IBM)
– Mobile sales = 22 % of total Cyber Monday online sales, +27.6 % YoY

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University of Florida Retailer Seminar

•Retailers want a “single customer interaction platform” but have almost no idea how to get there
• Creating a single brand identity across channels is the most important goals for retailers
• Retailers should designate a single owner of the customer experience journey

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Presentation at ICSC Research Conference

Worldwide smartphone sales is
expected to grow 11.5% CAGR from
2014 – 2018
• M-commerce exploding: one-third of
Holiday 2013 on mobile, up from
20% in 2012; but social commerce
did NOT as it was flat in 2013 at 2%

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