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Livestreaming Latest, April 2022: Creators Access New Tools and New Sectors Embrace Livestreaming

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the launch of new moderation tools for creators, the expansion of brands’ and retailers’ livestreaming schedules, and the entry of new sectors into the livestreaming space. We also offer examples of recent livestreaming events from retail companies globally.

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Retail-Tech Landscape: Headless Commerce

As retailers continually explore ways to streamline their omnichannel operations, switching to headless commerce has emerged as a major initiative. We present selected startups globally with innovative headless commerce solutions.

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Headless Commerce: Part 3—Optimizing E-Commerce Infrastructure

Mid-size retailers increasingly need to integrate external resources in order to lower operational costs for their software-as-a-service technology, infrastructure and teams. Leveraging proprietary US survey data, we discuss external versus internal capabilities for e-commerce functions, considering challenges and desirable features in e-commerce infrastructure. This free report is sponsored by Nogin.

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Building Blocks of the Metaverse: Blockchain

As part of our Building Blocks of the Metaverse series, we discuss the background and technological structure of the blockchain, explore its relationship with the metaverse and present key things that brands and retailers should know about blockchain.

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Retail Personalization in 2022: Balancing Trust, Data Collection and Privacy

Brands and retailers must recognize value exchange as a key component when they deliver personalized marketing efforts to consumers. We discuss the difference in perceptions between consumers and retailers on retail personalization and data privacy, based on proprietary survey findings. We also look at areas such as loyalty programs and consumers’ willingness to share their personal data. This free report is sponsored by Sailthru.

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