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Livestreaming E-Commerce Playbook: Trends and Best Practices

Livestreaming is a channel that was made popular in China and has recently made waves among U.S. brands and retailers as a new avenue to build consumer engagement and drive ecommerce. Deborah Weinswig, Founder and CEO of Coresight Research, presents a playbook for U.S. brands and retailers on how to leverage livestreaming ecommerce effectively — covering key trends and technologies and best practices for hosting sessions in-house or working with influencers.

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Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Five Competing Startups, Five Myths Busted and Five Panel Insights

We provide coverage of Livestream Shopping 2021, a digital conference hosted on August 18, 2021, by Coresight Research. The event comprised a pitch session with five innovative livestreaming-tech startups, as well as a fireside chat that busted five livestream myths and a panel discussion, with five key insights into livestream shopping and consumer engagement.

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Not Your Regular Mall-Based Stores: Part One—Ship from Store Presents a Profitable Online Order-Fulfillment Opportunity

Leveraging their mall-based stores to fulfill online orders presents huge opportunity for retailers to reduce store-based inventories, manage reverse logistics, meet consumer demand more efficiently and thus improve their top and bottom line. Leveraging proprietary survey findings, Coresight Research and Fillogic explore this opportunity, with a focus on the “ship from store” order-fulfillment model.

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Retail-Tech Landscape: Livestreaming E-Commerce

Brands and retailers worldwide are racing to add live, interactive video experiences into their marketing strategy to remain competitive in the digital channel. This Retail-Tech Landscape comprises selected startups globally that can help retailers develop and launch livestreaming capabilities.

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Preview: Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Unlock Next-Gen Live Commerce

We present a preview of Livestream Shopping 2021, a digital conference taking place on August 18, 2021. The event will see five innovative livestreaming-tech startups pitch their solutions, as well as a fireside chat and panel discussions with retail leaders and livestreaming influencers, who will present their insights into livestream shopping and consumer engagement.

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