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Amazon Prime Day India 2025: Preview—Capitalizing on E-Commerce Momentum; Unlocking Small-Town Potential Through Speed and Value

Uncover how Amazon is leveraging Prime Day 2025 to deepen its reach and competitiveness in India’s booming e-commerce market—and the key features setting this year’s shopping event up for success. We offer five essential insights on Prime Day, spanning Amazon’s reach to small towns, its use of AI (artificial intelligence) to enhance the shopping experience, and more.

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Amazon Prime Day 2025: Preview—Five Essential Insights on Consumers’ Shopping Plans

Amazon’s annual Prime Day shopping festival will be held during July 8–11, 2025, across 20 global markets, including the US. Leveraging proprietary US consumer survey findings, we present five essential insights ahead of the event, including how consumer interest in Prime Day compares with actual conversion, which product categories are set to dominate, and what brands can do to drive sales.

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