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Analyst Corner—Blending Monetary Rewards, Experiences and Technology: Explore US Retail Loyalty Programs with Sujeet Naik

In this week’s Analyst Corner, Sujeet Naik, Analyst, discusses how US retailers can capture valuable customer data and drive sales through loyalty programs. What do consumers want, and what key trends are emerging in the loyalty space? We answer these questions, leveraging a proprietary US consumer survey.

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