Insight Report 9 minutes PremiumZalando Strategy Update 2024: Now Targeting 15% of Europe’s Fashion Market John Mercer, Head of Global Research and Managing Director of Data-Driven Research March 21, 2024 What's InsideWe present insights from online fashion giant Zalando’s strategy update in March 2024. What are the company’s B2C and B2B strategies and 2028 targets? Read highlights from its management presentations to find out, and discover our take on the positioning of Zalando in Europe’s fashion market. Companies mentioned in this report are: Amazon, ASOS, H & M Hennes & Mauritz, Next, Shein, Temu, THG, Zalando Other relevant research: Market Navigator: UK Retail, Including E-Commerce—Consumer Constraints To Fuel Multi-Year Discounter Growth Head-to-Head in European Online Apparel Retailing: ASOS vs. Zalando Visit the Coresight Research Fashion and Luxury Hub to explore sector data, reports and company profiles. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Back to School 2024: Popular Products and Classroom Chic—Which Categories and Apparel Brands Will Dominate the Season?Declines in Financial Security Represent a Trend To Watch: US Consumer Survey InsightsChinese New Year 2023 Preview: Travel Boost Expected as Government Lifts Zero-Covid PolicyRetail 2024: 10 Trends in India Retail
