Insight ReportZalando Strategy Update 2024: Now Targeting 15% of Europe’s Fashion Market John Mercer, Head of Global Research and Managing Director of Data-Driven Research March 21, 2024 Reasons to ReadWe present insights from online fashion giant Zalando’s strategy update in March 2024. What are the company’s B2C and B2B strategies and 2028 targets? Read highlights from its management presentations to find out, and discover our take on the positioning of Zalando in Europe’s fashion market. Companies mentioned in this report are: Amazon, ASOS, H & M Hennes & Mauritz, Next, Shein, Temu, THG, Zalando Other relevant research: Market Navigator: UK Retail, Including E-Commerce—Consumer Constraints To Fuel Multi-Year Discounter Growth Head-to-Head in European Online Apparel Retailing: ASOS vs. Zalando Visit the Coresight Research Fashion and Luxury Hub to explore sector data, reports and company profiles. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Beauty Sales Accelerate, While Online Grocery Sees Sharp SlowdownSeasonal Shopping, 1Q25—Expectations for Valentine’s Day and Presidents’ Day: US Consumer Survey Insights ExtraFinancial Sentiment Falls to 14-Month Low Ahead of Reciprocal Tariffs, But Policy Measures Aim to Stabilize Economy: China Consumer Survey InsightsWeekly UK Store Openings and Closures Tracker 2025, Week 19: Store Closures Down 25% Year Over Year
