Insight Report 5 minutes PremiumWho Shops Where for Fashion – A Look at US Apparel Shopper Demographics Coresight Research April 26, 2018 Executive SummaryThis report looks at key demographic characteristics of shoppers at America’s biggest apparel retailers. The top takeaways from our analysis of survey data include the following: The typical department store shopper is slightly older and more affluent than the average apparel shopper. Macy’s registers more consistent appeal across age groups than some of its rivals do. Target and T.J.Maxx attract younger age groups. Target’s popularity tails off rapidly beyond the 30–44 age group. T.J.Maxx is the only one of the biggest retailers seeing the highest shopper penetration among the 18–29 age group. Walmart’s average apparel shopper is significantly less affluent than the typical apparel shopper. More suprisingly, so is H&M’s average shopper, because its younger shoppers have not yet reached their peak earnings. Target registers relatively consistent appeal across income bands. T.J.Maxx sees high penetration rates among middle and higher earners, peaking among those with incomes of $100,000 to $199,999—although it registers strong appeal across all income bands. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching: Will Stock Market Volatility Impact US Consumer Spending?Earnings Insights 1Q25, Week 6: Costco Wholesale, Deckers Outdoor and Ulta Beauty Report Growth While Department Stores Face Challenges—InfographicNavigating TikTok’s Uncertainty: Analyzing Challenges and Emerging User Migration TrendsRetail-Tech Landscape: Shoptalk US “Shark Reef” Startup Pitch, 2016–2025