Question of the WeekWhat Product Categories Do People Research and Purchase the Most on Social Media? Coresight Research April 13, 2020 QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media? Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories. This document was generated for Other research you may be interested in: US CPG Sales Tracker: Growth Momentum Eases Amid Greater Consumer CautionMarket Outlook: US Convenience Store Retailing—Charting New Paths Through Structural HeadwindsFinancial Confidence Reaches Five-Month High: Weekly US Consumer Sentiment, Week 26, 2025—InfographicInflation Up, Sentiment Down: Alarm Bells for the US Consumer Economy?