Question of the WeekWhat Key Strategies Did New Entrants Adopt for Singles’ Day 2020? Coresight Research November 23, 2020 QUESTION OF THE WEEK: What Key Strategies Did New Entrants Adopt for Singles’ Day 2020? During Singles’ Day 2020, we observed new entrants to the shopping festival adopt a number of strategies for China market entry or expansion, across different sectors. These include exclusive product launches, 3D online experiences and a focus on telling brand stories. This document was generated for Other research you may be interested in: Shoptalk Spring 2025: Day Two—Next-Generation Search and the Leading Edge of Storytelling, from Influencers to Lived ValuesRecent Conference Insights, from World Retail Congress to ICSC Las Vegas: Coresight Research Premium Subscriber Call, June 2025US CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales EventsInsights from China’s National Day Golden Week 2025: Resilience and Evolution in Consumer Demand
