Question of the Week 1 minuteFree Report

What Key Strategies Did New Entrants Adopt for Singles’ Day 2020?

QUESTION OF THE WEEK: What Key Strategies Did New Entrants Adopt for Singles’ Day 2020?

During Singles’ Day 2020, we observed new entrants to the shopping festival adopt a number of strategies for China market entry or expansion, across different sectors. These include exclusive product launches, 3D online experiences and a focus on telling brand stories.