Weekly Insights Jul 31, 2015

Executive Summary

• UK general merchandise retailer Argos claims to be the first British retailer to generate £1 billion in annual m-commerce sales.
• Photo and video sharing platform Instagram will take in $2.81 billion from mobile advertising revenues, surpassing those of Google.
• Brazilian e-commerce sales grew by 25.3% to an estimated US$14 billion in 2014 and could hit US$20 billion within five years.
• Desigual plans to open 450 new stores in Latin America over the next two years, including five new stores and five store-in-a-stores in Mexico this year.